GIVhealth has six solid formulations and has launched the first formulation in the athlete's line.
We supply ingredients to all nutrition bar manufactures.
I would like to find out more about your ingredients.
Please e-mail me at firstname.lastname@example.org when you will have time to speak.
The obvious initial response to your question would be Marketing, in order to drive AWARENESS around your product range. However, there are two (2) key components of this:
1- Who are your target customer Segments: who are the Early Adopters, who are your Early Majority, what do they do and where do they congregate (on and Offline).
2-What is my Product Market Fit: How does my product change the current behaviour(s) that my Customer Segments go through, what are the pains that they currently have due to the lack (need) for my product and what are the GAINS behind using your product for your customer.
The answer from Point 1 will help you define your Audience, communication channel and communication placement. the answer to point 2 will help you define your message and Drive both AWARENESS of your Product and CONSIDERATION of it over competition.
Trivago adverts are a very good example of the above in action.
Best of Luck
The easiest and quickest way will be to use Facebook and Google. Depending on your budget, $5/day or $XXXX/day, both platform can cater to your needs.
It's more important to start out testing your ads so that you can find one that best suit the platform and customers.
But if you can have access to athlete events, do show up and get in touch with them. Maybe sponsor a small event. Make yourself visible to them. I'm sure you will get valuable feedback from your customers on how to reach them.