I created a server with a cooling system that requires no power and has no moving parts. I was able to invest in the concept and create prototypes. After an angel investment, I was able to extend the concept to the rack as well. Unfortunately, I got sick and was MIA for four years.
Now, I have prototypes with aging components, very little money, and angel investor doing his best to help. Our goal is to license the technology and we've met with OEMs, data center operators, cloud service providers, etc. The reaction we usually get is: "That's not possible, cooling without fans..." or just absolute silence. We show them the lab data, thermal and CFD analysis, thermal videos, etc. We even got FCC, UL, CE, and CSA certification for our design and prototypes. Yet, they never give us a chance and test a unit in their environment.
We have been awarded seven patents worldwide and more are in progress. We have a great solution to an exceedingly difficult problem. How do we get anyone to pay attention?
Research shows that on average 30% of the OPEX of a data center is cooling and 30% is servers (estimates based on averages). Our data, verified by an independent lab, shows that we can cut the energy consumption of the server itself by up to 30%. Furthermore, our system does not require cold air, just air flow so we can cut DC cooling costs significantly, up to 50%.
This equates to a total reduction in OPEX of up to 25%. In our current short-run manufacturing capacity our system would cost approximately 20% higher that comparable servers. Even taking into account the higher CAPEX, the ROI would be less than one year. We have an MVP for trials and yet we keep running into this inertia.
We have met with some of the companies you've mentioned and our point of failure seems to be the fact that we don't have complete racks of systems for them to try, just individual servers.
I think we have a strong financial argument, and a rather compelling "green" story. Am I not seeing the problem correctly?
Well, at least we weren't looking at it incorrectly. Travis that's exactly what we thought. We hunkered down and realized that a potentially niche segment that could use our tech were Bitcoin mining OEMs, reworked our message to reflect the advantages and went off to the races. We met with two large players in the space and were excited with what we heard. Fast forward a couple weeks into the conversations and one of them (here in Austin) declared bankruptcy and the other (in Europe) bought an oil submersion company to solve their issue.
Now we're back to square one and the frustration, as you can imagine, is mounting.
the system is based on a complete redesign of traditional server chassis. We can adapt to pretty much any electronic component but selling as an after-market add on is not an option at the moment. I agree that this is a difficult task. Which is part of the reason why our business model is to license the IP.