Mobile · Engagement

How do you calculate Frequently Addressable Market (FAM)?


April 30th, 2015

Reading a good post/point from  Jason Baptiste about Frequently Addressable Market  - basically how often are people going to need your service (And therefor return).  In some instances, it's obvious how to calculate this - if it's a parking app you can say "people park at least 2x a day."  But for a commerce app or something similar is it pure assumptions or how do others think about frequency before having tons of data? Or should we not care until we have users?

Julien Fruchier Founder at Republic of Change

May 1st, 2015

That data should be available from the industry associations representing your space of interest. 

Chris Carruth VP/Director. Strategy | Business Development | Operations | Product | Solutions

April 30th, 2015

Just posted answer to a very similar question from another founder. There are a ton of ways to find data, commission studies, interview experts formerly employed by your competitors, etc that can be used to build models.

I personally, having done this type of work for many years, would never throw some numbers out without a basis for those numbers. Dig, dig, will find data that can at least provide a range of metrics that could/should go into a model.

Now, if you have a backer with deep pockets and he is not concerned about a model, or is willing to "launch and let's see what happens" please send me his phone number...;)

CJ PRODUCER Owner at Money Tree Financial

May 10th, 2015

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