Apple · Apps

How do you collect email addresses from app users?

Ben Slavin A creative leader who gets shit done.

January 20th, 2017

My app has more than 1 million downloads, but since it does not require a personal login, I have comparatively few email addresses. Do you have any recommendations for collecting email addresses from users? Thanks.


In building an email list, I have found one thing that is working well. I decided not to publish a FAQ and instead made it easy for users to contact me through the app. By doing this, they ask their questions and as I respond, I collect their email address.

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Chander

January 21st, 2017

The answer to your question is highly dependent on the nature of your app. Having said that, here are 3 ideas:


1. Continue to allow your users to login anonymously but block out portions of the app to login only users. See glassdoor.com or quora.com


2. As soon as you open your app always show a login screen that has a soft CTA. E.g. one button that says login/signup and another button that says continue as guest.


3. Don't use email. Use push notifications to reach your user base.

Amy Zwagerman Founder, The Launch Box

January 20th, 2017

Hi Ben. Please keep in mind the best tactic for gathering emails will depend on the type of app you have, but the most straight-forward option is to include a simple "sign up" button. You can also make "signing-up" more attractive by including special offers or discount codes in your communications. Another idea is to ask users if they want to join an "expert panel" who will be contacted to provided feedback on the app / test new features in the future. I would however avoid retargeting consumers who simply contacted you via the app (unless they opted in to receiving communications) because you received their information for a different purpose. Lastly, if you are dealing with children under the age of 13, you need to make sure whatever you do is COPPA (Children's Online Privacy Protection Act) compliant. Good luck!

Stephanie Wagner Founder at Agile Bloom, LLC

January 25th, 2017

Maybe on the download page, have an option to add email and explain what it's for? (Blog or app updates, special offers, etc).


The login thing works too, but...it's kind of annoying if it's just for collecting emails and not for the app. Maybe just have them sign in with Facebook with scope just being the email.

Håkan Jonsson Master Engineer

January 26th, 2017

This may seem like a stupid answer, but I am serious: Tell your users why you need it and then ask them for it. User will not give you your email adress unless they get some value for it and that they trust that you will not abuse it, for example by selling it. Nothing builds trust like transparency and being honest. If you have some ulterior motive for collecting email, then don't.