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Andrea H

Special Projects Director

I am building out my pitch deck and received feedback from a person stating I need to include customer acquisition cost and lifetime value.

I understand that there are a few different approaches, with the easiest being dividing expenses by number of customers. But as a media focused website, we are right now we are at the stage where we don't have "customers," which I would define as people that make revenue off advertising dollars.

We also plan on rolling out ecommerce in the future.

With both of these models, do you have a way to project CAC and LTV, or what I should be looking for?