Profile picture of Timothy Clark

Timothy Clark

Owner - Radiant Heart Studios

I recently launched a nice little mobile app in which I used my own audio tracks and images for content.  New images and audio tracks could easily be installed to create whole new apps that could be marketed independently.  I want to approach some organizations that own their own content with the idea of creating new apps with them; my program and their content. How do we determine the relative value of the program and the content in order to determine the equity split?  Do I license my app, do they license their content, form a joint venture partneship, or are there other legal arrangements I should look into. Where do I go to for advice in these matters?