Pre-money valuation · Seed funding

How do you determine valuation for pre-seed funding?

Arsalan Amdani CEO of Development & Marketing Services firm

Last updated on March 17th, 2017

Traditionally pre-seed funding is raised through family and friends. Still, a valuation needs to be determined and some terms of that investment agreed upon.

What would be the typical structure of pre-seed funding (be it from F&F or otherwise) and how could you justify the pre-money valuation based on total and complete guesstimates?