Brand Strategy · Branding

How do you feel about a tech brand that espouses "spirituality"?

Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a seance.  At the middle of this circle is an Apple 2 computer with candles around it.  The computer talks, and the crowd gasps.

If you had to come up with an explanation (serious or inflammatory comments welcome), what would "spiritual tech" mean to you?   Is it something you'd consider checking out?  What would it take for you to buy into  a "spiritual tech" brand?


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Jenn Marie Freelance Evangelist & Coach, Content Marketing Specialist

October 8th, 2016

When I saw this question, I immediately though of this site:
http://www.teledipity.com/

It is combining technology with a spiritual product, and I honestly think it did a good job of branding itself. Instead of being overly mystical, it took a playful approach, making it easier for those reluctant to their product to try it out.

Rick Rosio Founder - Veterans for Compassionate Care

October 8th, 2016

To develop a successful business model you have to be in touch with your inner spirituality and aware of your surroundings. I am honored to be working with amazing scientists and medical professionals as we develop our PTSD/Opiate Secession medical cannabis therapy program to provide an alternative model for healing. Without compassion and a willingness to bring laughter to the dying in spirituality and wicked wit our program Veterans for Compassionate Care will lead the pathway forward into a compassionate business model.​ VFCC MedCannabisClinicalModel 4 24 2015.pdf ​ Enjoy our project outline... and if you think our project has merit, I would enjoy sharing this project outline with you Sincerely, Rick Rosio Veterans for Compassionate Care www.veteransforcompassionatecare.org rick@vfcc.us 509.570.3594 ​

Dennis Stewart

October 8th, 2016

To some extent, it doesn't matter what we think. When it comes to business, it matters what your target audience/customer base thinks.

From a spiritual perspective, it matters that you follow a passion that resonates with you. It is worth transcending the dying notion that technology and spirituality are mutually exclusive. Although modern technology has the potential to distract us from inner awareness and reflection, it can also help us break free from the confines of indoctrinated spiritual knowledge and find community and information that more closely resembles and resonates with our own perspective.

I say, go bust a few more bricks out of that wall.

Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

+1, a brand that demystifies technology and that act somehow is transcendence.  Keep in mind the Apple II was the first mega hit in the consumer computing space.

Mike Whitfield Sr. Software Engineer, EPAM, Google

October 8th, 2016

Medical cannabis, awesome.  Thanks for the great work for veterans!  Healthcare is a case where, viewed through the business lens, is special.   I can see how compassion and a belief in something greater benefits the "customers".

Mike Whitfield Sr. Software Engineer, EPAM, Google

October 9th, 2016

Hey Denn, thanks for bringing the customer into the discussion.  The typical tech customer is looking for a tool to solve a problem.  FOMO/hype drive buy-in and so does the novelty of trying something new.

Personal mastery and/or founder spirituality is important.  I'm talking about sharing "spirituality" as part of the brand, i.e. people are buying tech and associating it with something spiritual.

Joseph Wang Chief Science Officer at Bitquant Research Laboratories

October 9th, 2016

Matthew 22:21 Then saith he unto them, Render therefore unto Caesar the things which are Caesar's; and unto God the things that are God's.

The trouble with branding is that branding and marketing is all about using human psychology to get people to hand you money and power.  Spirituality is about getting away from all of that, and really, really bad things can happen when you mix the world of Caesar and the world of God.