Entrepreneurship · Entrepreneur

How do you get user growth with $0 in marketing?

Sam Lepak Internet Marketer I Social Media Expert I Professional Learner I Student Entrepreneur

September 25th, 2016

This might be a question of a lot of bootstrapped entrepreneurs in this forum. If you could all share some tips that could make a huge difference to many of us in here.
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Arthur Lipper Chairman of British Far East Holdings Ltd.

September 25th, 2016

You don’t. Only amateurs fail to underand the need for a marketing budget.

Mike Robinson

September 25th, 2016

With literally $0 (assuming you don't value your time), you could try to find prospects and call them or email them or visit them and get them to sign up as users. This is, of course, totally unscalable and unsustainable if you want to sign up millions of users. But it's actually how lots of companies get their first 100 users or so in order to prove that their service or product has value for a specific category of people.  

It all depends on what you are selling, and what you hope to achieve in terms of "user growth".  If you are hoping to sign up millions of consumers to use your app with $0 in marketing -- yeah, prolly not gonna happen. If you have a B2B SaaS service and you can define your target prospects, there are some very low cost ways to generate targeted leads, and if you can convert those leads to customers you can bring in investors. 

Sam, this is part of what I do every day for numerous research teams at University of Washington. Check out my linked profile and if you think I can help you let's chat: www.linked.com/in/misterrobinson
 


William Agush Founder and CEO at Shuttersong Incorporated

September 26th, 2016

What's the product? $0 for a consumer product is different than $0 for SaaS

Valeriia Timokhina Eastern Peak Software: Custom software development

September 26th, 2016

You can do it yourself if you're bootstrapping.
Marketing channels:
Social networks - ensure the strong presence in most popular social networks. It doesn't mean "just create a page and never visit it again". It will need regular updates and interesting content.
Website - If you've got a website place the information there. Create a website for your product, just a landing page at least.
Newsletters - if you have some regular audience
Pitch to bloggers
Youtube videos promo campaign: Youtube provides service for creating video ads
There's a lot of options, choose the channel that works best for you but don't forget about others.
You can see more detailed information in the article: App promotion strategies: top mistakes to avoid

Bambi Weavil Expert Social Media, Marketing & PR Strategist ★ Creating + Building Lasting Impressions for Businesses, Brands & Events

September 26th, 2016

Be prepared to spend a lot of time focusing on your social media platforms, and outreach to journalists about your brand.  Look at what others are doing similar to you, that should give you some clues as well.

Rod Abbamonte Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute

September 26th, 2016

I would like to understand better what means $0 investment in Marketing. If you have experts working you can get users with $0 investment in media. 

Sterling Cooley CEO and Co-Founder at Berkeley Ultrasound, Inc.

September 25th, 2016

Hi Sam, if you really have $0 to do a marketing campaign, I would highly recommend you get the book "Newsjacking" by David Meerman Scott. He is an expert on using news cycles to get your company free advertising. http://www.davidmeermanscott.com/books/newsjacking/ With time, it is actually possible to do. Good luck!

Jorge Jr. Owner, Private Funding Coach: www.MoneyToLoanUSA.com www.GlobalRealtyPlanners.com

September 26th, 2016

 Sam, this is as GOOD as it gets, with FREE, EASY and inexpensive ways to get started marketing your business,Click here:> goo.gl/gstTIS 

Ekaterina Sytcheva Integrated Marketing and Lead Generation Expert,Owner of Prospect Solutions.

September 25th, 2016

True. You need strategy and budget. Even if you do it yourself. There is a lot of information about that at my site www.prospectsolutions.ca/marketing outsourcing