My cofounders and I are looking at getting some media attention in order to increase the exposure of a mobile app that we have created that increases connectivity amongst students. It is a social network basically.
I was wondering what are some of the best strategies to get featured on media outlets like TechCrunch or Mashable. It seems almost impossible and their journalists receive hundreds of emails per day.
Does anyone here have any tactics or tips on how to do the outreach and increase the chances of getting featured? Thanks a lot for the comments in advance.
Former Mashable journalist here. I wouldn't get too concerned about how many emails journalists receive. It's not about the number of emails you send but, rather, who you send them to and how you craft them.
I wouldn't spray and pray with emails. Journalists can easily decipher the copy and paste bombs. Instead, I would find out who writes about startups (especially startups like yours) and figure out their cadence. If they're writing about startups once in a blue moon, then it's probably not worth your time to email that journalist. But if startups are clearly their beat, then I would target them with an email that clearly explains why your startup stands out. Yours isn't the first social network, so you'll need to make its differentiators stand out and explain how your network makes a difference for users and solves a problem for them. If it solves a problem for users, then it'll probably interest readers and an editor
Leverage LinkedIn, alumni, and your network to get warm introductions. Generate as much content as you can across social media and digital marketing platforms. Using platforms like kickstarter, crunchbase, angelist, etc. are other ways to network and get people talking about your product. Its a numbers game and persistence is key. We've managed to get a lot of our products and portfolio companies media by simply networking (KYBOE!, Inkbox, Roomify, Terran Orbital, etc.).