I have an app that whose prospective users are broad and includes a number of sects. How do you go about focusing in on target audience and making it more niche?
Create a facebook group, that way you only have a crowd of people who are interested in what you are building. That's what we did, and now have over 1k potential customers.
You can build a social media group, like facebook, linkedin. There have lots of people who are interested in what you are building.
In application development we use data analytic tools that we add to the application during development. These kind enable us to know what the users really like from the app. Or what they do interact wwith oftenly. From this you can easily nitche the programme the right way
Easy way to get started is to use FB audience insights.
You put in a close competitor fb page in it, it will give you all kind of insights about the demographics of users and everything.
Then look at the page likes tab, which gives relevant pages based on sub categories.
Use one of them that has high affinity score and try to define your target audience.
Once you get used to how this tool works we can derive at many useful insights from other pages easily.