Things that help me get qualified leads Vs giants:
Go local, try solving needs of small communities.
Go personal, Mark?s advice about visiting child care centers is a great way to get started and spread word of mouth.
Be accessible: make online chat and Whatsapp contact available for clients.
Advertise on medium size sites using long tail descriptions where there is absence of competitors. Ideally you want to start on several sites at a time to see the ones that work best.
By utilizing what you have over them - the ability to make fast, agile changes to adapt to the changing marketplace. It is a combination of work, personality and more work!