E-Commerce · Retail

How do you go up against industry giants?

Lucia Guh-Siesel CEO & Founder, Bandalou

January 19th, 2016

We've just launched a website with the potential to help millions of parents save on things they need to buy.  It may disturb the applecart for those that want to protect "the way things have been" in retail & ecommerce.  Of course, this is true for any industry that wants to protect how they've done business.  

I need collective wisdom and advice from those that have faced this before.  Thanks in advance - L.

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John Beveridge Inbound Marketing CEO | Content Marketing Expert | HubSpot Certified Partner | Vice Chair - NVTC BizDev Committee

January 20th, 2016

At the highest level, I would recommend finding a tightly-targeted niche and focusing on it relentlessly. It's the quickest way to get a foothold that can be built upon. Here's more information on that: https://www.b2binboundmarketer.com/inbound-marketing-blog/focus-your-integrated-marketing-strategy-for-success

León Lassovsky

January 20th, 2016

Lucia,

Things that help me get qualified leads Vs giants:

Go local, try solving needs of small communities.

Go personal, Mark?s advice about visiting child care centers is a great way to get started and spread word of mouth.

Be accessible: make online chat and Whatsapp contact available for clients.

Advertise on medium size sites using long tail descriptions where there is absence of competitors. Ideally you want to start on several sites at a time to see the ones that work best.

Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

January 19th, 2016

A lot of good content on being a "challenger brand" here:

http://eatbigfish.com/

Jim Bowes Promoting and producing sustainable natural-media techniques

January 21st, 2016

There can be advantages to going up against the big boys as long as you act in an authentic way. Many consumers simply do not trust large brands the way we once did. Large brands will have many advantages there is no question about this. Understanding what these are and finding the areas where you can leverage the value of being smaller (picking your battles) will allow you to focus your resources in areas where you have the best chances of winning. 

Anonymous

January 21st, 2016

if you have kids, watch them how they deal with this in their day to day life. best source of inspirations are the millennials 

Lonnie Sciambi

January 21st, 2016

While you may want to take on the "giants," always remember that, at least for the foreseeable future, they will always have more presence and deeper pockets than you do.  Here is some step-by step advice I wrote in a past blog post that I think can help guide you gain some early success that you can build on - http://bit.ly/1QghhOS

A. Andrew Chyne

January 20th, 2016

Great venture Lucia. You can always compete against industry giants. First you need to consult parents and understand their needs. Educating someone about the difference between a necessity and a non-necessity, is the first step that one should take care of. Necessity differs from parents to parents. Everyone needs to be aware of the danger when a comfort or a luxury becomes a necessity. 

Good Luck Lucia...

Mark Rosenberg Tax, securities and commercial litigation

January 19th, 2016

I was interested in your post. I have been active in the child care industry for several decades and one way to reach parents of young children is through the child care centers where the parents and the kids go every day. I would love to chat with you about how you want to proceed with this channel of commerce. Young parents today are stressed and don't have time to shop at retail stores. I think they are very open to new channels of commerce. Thanks.

Jonathan Dradford Freelance SEo at Recharge It

January 20th, 2016

Yes, I would agree with @john. Though you are on a big vision try to narrow your niche into something more unique and more specific to a particular need (hopefully your competitor has not touched yet) and then work all the way from there. Amazon and Ebay have been 2 great industry leaders in the e-commerce yet Alibaba is able to do it. Nothing is really crowded in the internet as long as we find ways to see a specific niche that is yet to be exploited. 

Ben Judah Marketing Consultant, Ex-Paratrooper, Husband

April 6th, 2017

By utilizing what you have over them - the ability to make fast, agile changes to adapt to the changing marketplace. It is a combination of work, personality and more work!