Mobile App Promotion

How do you promote a new mobile app at a low cost?

Denis Kazakov Software Project manager

October 2nd, 2015

I am software developer which is going to become an entrepreneur. Currently I am developing mobile application which will work on iOS/Android and available through app stores. This app has social direction and will be used to help people to reach their actual targets. There will be a feature to follow people that may be interesting for user, so it is more likely social network than app.

What I am looking for is a good lowcost methods to promote application and grow the audience. App will be free to download and also will have a website with How it works presentation. My budget for marketing is over my month salary, over 3-4k$.

Would love to hear what others have done.

Porfirio Partida Software Engineer at Nearsoft

October 2nd, 2015

All of what you're saying feature wise sounds fine, but none of that means distribution. Wanting to build something social or viral and making it social and viral are two different things. I think it will be tough to get answers specific to you in FD:Discuss, so two things 1. have you done a search on FD or followed growth and growth hacking topics - looks like a ton of relevant discussions on this already. http://members.founderdating.com/discuss/topic/Growth-hacking and http://members.founderdating.com/discuss/topic/Growth and 2. you should be experimenting to see what works for you and your audience - is it FB ads, google ads etc. You can test cheaply and easily but no one knows what will work until it does or doesn't

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on September 25th, 2017

Hi there, based on your budget and my experience, here are some effective marketing methods for you.

Alter App Stores (Android)

According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So don’t only rely on Google Play & App Store; These are some very good app stores that you should consider, such as GetJar, SlideMe, Opera Mobile Store,AppsLib, Amazon Appstore, etc.

Boost App Ranking in the App Stores

Data shows that over 65% users download an app by searching keywords in the app stores, and most of the just browse the top 20 apps, then the higher you app rank in the app stores, the more people it will reach; the more people it reaches, the more downloads your app will get.How to boost app ranking? Beside getting the right keywords, and adding the important ones into app title and 8~12 into description, you can also buy keyword search installs, which can boost app ranking instantly, about 8~10 hours, highly recommend. ASOTOP1 provides this kind of service, they support multiple countries and install types for you to choose from, get your app targeted precisely. Based on your budget, you can target those keywords which have low competition and traffic, which are much easier to rank for.

Apply for Awards and Contests

One great way to get exposure for your mobile app is to enter – and win – contests. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. It can give you tons of press, exposure, reviews and plenty of downloads, which is always beneficial for a marketing plan on a tight budget.

Cooperate with Influencers

Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app.

Hope the 4 methods are useful to you.

Anonymous

October 5th, 2015

- write blog posts
- shoot a 1 minute video that explains your app
- reach out to the _right_ blogs and journalists. Make sure they write about your type of app
- if you want to buy ads/installs, go with Facebook or Google

Dina Destreza Digital Content Manager at Keyideas Infotech

October 3rd, 2015

Denis,
The low cost method is sending e-mailers to increase your installs and not neglecting social media promotion through facebook and other networking sites. Just make sure that you have a good Data base. If you need any assistance in coding or designing the UI of your app, do let me know and I will assist you further. 

Malvin Hiew Usability Specialist at Northrop Grumman Information Systems

October 5th, 2015

I'd say you have to identify your target user. Based on your brief description, it appears it's intended for everyone, which will be a tricky conquest.

Identifying your core user base, and if it turns out to be large, a smaller and more manageable target will help you develop a strategy. The thing to keep in mind is to focus more on product validation rather than massive exposure. with a smaller target user group for the initial launch, it will provide you with a direct means to gather feedback on your product and implement those changes.

The benefit of focusing on a smaller group in this fashion is that once you've validated with a vocal and delighted group, you've also essentially created a group of brand ambassadors.

One thing to keep in mind is to ensure that the marketing technique you chose, aligns with the brand of your company. It might also be worth looking into "guerilla marketing techniques" as they are typically high-impact, memorable, and cost effective.

Good luck.

krystal liu App store optimization expert

Last updated on August 30th, 2017

Hi, here are some methods about how to promote your app.


1. App Store Optimization

App store optimization, which aims to boost app ranking it the app stores. Using the right keywords in your app listing is the easiest and most important part of ASO. It’s one of the most effective ways to promote app, because over 70% users down by searching in the app stores. Doing this consistently over a lengthy period will give your app the best chance for success.


2. Mobile advertising

You can buy ads on mobile websites for your app, as mobile websites are served up to people using a mobile phone, it’s possible for the ad to link directly through to the app store for an immediate download.


3. Being featured on App Store

Being featured by Apple or Google is high volume and provides good ROI. People will trust the app store, they think the app they recommend must be good one.


4. Get positive reviews and high ratings

Data show that nearly 70% users willing to download the app with lots of positive app reviews and high ratings. And almost every people will look at the app reviews before they download an app. If you have enough budget, you can buy positive app reviews and buy high app ratings from reliable company which can provide real users reviews.


5. Use a mobile app marketing agency

If you have enough budget, consider investing some marketing spend with a dedicated app marketing agency. Most offer a range of services and a wide network through which to promote your app. If you have no budget, you can also cooperate with them if you could reach an agreement on sharing the revenue, what you should provide is only the app. You have a great app. They know the marketing techniques. Collaborate to make a fortune. ASOTOP1 also provides this kind of service.


6. Free your app for a period of time

Time-limited free means app developers turn paid apps to free for several days because free app ranking is always higher than that of paid. If your app is paid, you can choose this way to attract users install and boost app ranking. While if your app is free, you also can utilize time-limited free. At this time, you can change in-app purchases to free during a certain period.


7. Social media advertising

Lets you target people specifically by demographics and interests, ensuring that the most likely users of your app will see your ads. With a Facebook ad campaign you can fine-tune the audience, control ad spend, and schedule, pause or stop it anytime you want.