Hi there, based on your budget and my experience, here are some effective marketing methods for you.
Alter App Stores (Android)
According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So don’t only rely on Google Play & App Store; These are some very good app stores that you should consider, such as GetJar, SlideMe, Opera Mobile Store,AppsLib, Amazon Appstore, etc.
Boost App Ranking in the App Stores
Data shows that over 65% users download an app by searching keywords in the app stores, and most of the just browse the top 20 apps, then the higher you app rank in the app stores, the more people it will reach; the more people it reaches, the more downloads your app will get.How to boost app ranking? Beside getting the right keywords, and adding the important ones into app title and 8~12 into description, you can also buy keyword search installs, which can boost app ranking instantly, about 8~10 hours, highly recommend. ASOTOP1 provides this kind of service, they support multiple countries and install types for you to choose from, get your app targeted precisely. Based on your budget, you can target those keywords which have low competition and traffic, which are much easier to rank for.
Apply for Awards and Contests
One great way to get exposure for your mobile app is to enter – and win – contests. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. It can give you tons of press, exposure, reviews and plenty of downloads, which is always beneficial for a marketing plan on a tight budget.
Cooperate with Influencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app.
Hope the 4 methods are useful to you.
Hi, here are some methods about how to promote your app.
1. App Store Optimization
App store optimization, which aims to boost app ranking it the app stores. Using the right keywords in your app listing is the easiest and most important part of ASO. It’s one of the most effective ways to promote app, because over 70% users down by searching in the app stores. Doing this consistently over a lengthy period will give your app the best chance for success.
2. Mobile advertising
You can buy ads on mobile websites for your app, as mobile websites are served up to people using a mobile phone, it’s possible for the ad to link directly through to the app store for an immediate download.
3. Being featured on App Store
Being featured by Apple or Google is high volume and provides good ROI. People will trust the app store, they think the app they recommend must be good one.
4. Get positive reviews and high ratings
Data show that nearly 70% users willing to download the app with lots of positive app reviews and high ratings. And almost every people will look at the app reviews before they download an app. If you have enough budget, you can buy positive app reviews and buy high app ratings from reliable company which can provide real users reviews.
5. Use a mobile app marketing agency
If you have enough budget, consider investing some marketing spend with a dedicated app marketing agency. Most offer a range of services and a wide network through which to promote your app. If you have no budget, you can also cooperate with them if you could reach an agreement on sharing the revenue, what you should provide is only the app. You have a great app. They know the marketing techniques. Collaborate to make a fortune. ASOTOP1 also provides this kind of service.
6. Free your app for a period of time
Time-limited free means app developers turn paid apps to free for several days because free app ranking is always higher than that of paid. If your app is paid, you can choose this way to attract users install and boost app ranking. While if your app is free, you also can utilize time-limited free. At this time, you can change in-app purchases to free during a certain period.
7. Social media advertising
Lets you target people specifically by demographics and interests, ensuring that the most likely users of your app will see your ads. With a Facebook ad campaign you can fine-tune the audience, control ad spend, and schedule, pause or stop it anytime you want.