You send emails to VCs, reporters, clients... everybody hi-profile, receiving many inquires and pitches via email.
How do you track those emails? Do recipients read them, trash them, open attchments and links?
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I recommend a combo of Hubspot and good email etiquette - Take a read of this, it's not just relevant to media - http://www.shankminds.com/media-tips
Check this article with Mail Track tools for any appetite...
Guys, based on the feedback I got in various places, I'm building this:
Your feedback would be awesome!
I use Yesware. It works with Outlook (PC only) as well as Gmail. It isn't perfect. First, recipients must download graphics or the pixel won't activate. Also, if you send to multiple people, you won't know which one opened it. But all in all I am quite happy and at $12/mo., well worth knowing whether prospects are ghosting you...
MailChimp is free for low volume mailers. You should be advised, though, that many corporations block all bulk mail senders through firewall/domain restriction.
We send our marketing emails by hand using low cost labor overseas, it gets around this problem. Sending attachments is a very bad idea, as this is how viruses spread and people know this.
I used to obsess over open rates, unsubscribes, etc. The fact is it doesn't really matter. If you get a positive response/request for more information that's what you count. At that point, unless your sales cycle is really short they need to go in to some kind of CRM system or you will quickly lose track of them.
One other piece of advice - the people selling you email lists are, in my opinion, a complete waste of money. In our early years we wasted $10,000 on these lists and they were all useless, the bounce rate was extremely high and we did not get a single qualified lead from any of them.
Best of Luck to you