Startups · Entrepreneurship

How do you view Instagram as a marketing tool for teens?

Satvinder Singh Web and Graphic Designer at Designer ios

October 5th, 2016

Nothing like visuals to capture the attention of folks and create awareness for a brand or product. Depending of your target audience you want to use one of the available social networks. From your experience, what do you think about Instagram as a marketing tool to reach teens?

Dave Thomas Senior Software Engineer at Sparkcentral

October 5th, 2016

Yes, Instagram, much more so than Facebook (which is an older demographic); though at the moment, Snapchat is bigger still with younger demos.  Here's an (albeit old) reference: https://socialmediaweek.org/blog/2015/04/9-major-social-networks-age/

You will find little in published stats regarding teens under 18 because of laws protecting minors against tracking for their own safety (to keep out adult predators).

This: based on my experience with @mikejones at @scienceinc working on @wishbone and @slingshot apps.