Facebook Ads · Marketing

How Effective is Facebook ad marketing? What can be known about current ROI when paying for it?

Ivan Baranov Founder and CEO at HowSuccessful, Inc.

October 5th, 2015

I want to know if anyone else has been active marketing their product on facebook. I know it is very expensive, but does it really pay off? If it does, what is your current strategy?

Pierre Bradshaw Revenue Focused Digital Marketing Professional

October 5th, 2015

I've been marketing on Facebook since 2007. I own companies in the Financial B2B space, Entertainment, Dating and Fashion (online retail) as well as a digital agency for most of those years. After millions spent on the platform I can say without a doubt that it's one of the most effective forms of paid ad platforms on the web. Compared to the other PPC channels it's not as expensive as usual. A 3x or better ROI is not uncommon on FB. As it stands right now FB is #1 on my list of available traffic sources. Google is #2. Native content networks #3 (Taboola, Outbrain, Etc). - For standard PPC, clicks can go into the single cents range. It varies with the granularity of your targeting and quality of ads - Video views, if that's interesting to you, are cheaper and more effective than anywhere else with wider distribution than anywhere else - Lead gen campaigns can give you leads as low as .50 cent per - I have seen Facebook generate a 2-3x return on spend for retail - Instagram, Instagram, Instagram! You have a six months to take advantage of being able to advertise on it before it becomes saturated. Your ROI will vary as with any other marketing channel. Some things are cheaper to promote on FB than other things. That's the same everywhere though. Some stuff is near impossible so don't go hunting for personal injury clients or mesothelioma sufferers. Google is still best for that. The one thing you have to keep in mind is you have to take the leap to make any new traffic source work for you. You have to set aside $1000 or more, that you are ready to lose, to test and see what works. In the process of spending that initial money you usually gain valuable data that makes it possible to turn a losing campaign into a profitable one. You can't be scared to jump off of that cliff. Most people are. If you have any questions let me know. -- Pierre Bradshaw CEO - Rockstar Labs Founder - LoanCentro.com Connect on Linked In

Jivko Pentchov

October 5th, 2015

Hi Ivan,

I used to pay FB and google adwords...spend a lot of money and nothing.
My advice, create strategist partnerships to drive traffic to your website such as offer coupons, discount services and so on.

Send an email and we may get on the phone one day and chat.

Best regards,


Patrina Mack Experts in global commercialization

October 5th, 2015

I know some people who used it to test new product ideas quite successfully. for me personally I just ran a boost campaign for one of my posts. I very specifically targeted business people. I viewed some of the profiles of the likes and I'm hard pressed to believe that anyone met my business criteria...it was more like they lied about their profile. At best they looked to be college students; at worst gang members. Certainly not the decisionmaker category I was looking for.

I complained to FB and they were slow to respond and had a very lame follow up essentially blaming me I hadn't targeted correctly...clearly they did not look at my ad or my targeting and used a boiler plate response.   I cut the campaign early as a result.

Phil Benham

October 5th, 2015


I'd like to know how to target my market on Facebook...especially getting granular like you are.

A. Andrew Chyne

October 5th, 2015

Hi Ivan Baranov, Thank you for your question. Facebook is the best too for reaching out to younger audience but it's very delicate and needs to be done with great care. If you commit a single mistake, it can tarnish your image and reputation. Regards, Andrew

Scott Elrod mHealth technologist☁ex-COO/CIO@Cloud 9-tech for behavioral health■ex-CIO@AmeriDoc(now Teladoc) healing 1.5M patients

October 7th, 2015

for ROI, check the cost you are getting against the current rates across the mobile ad networks, similar to benchmarking a stock against an index

or pay more for the specific ideal buying persona you want, http://www.inmobi.com/user-acquisition

Scott Zagarino Founder at The Scott Zagarino Agency

October 9th, 2015

My nonprofits have been extremely successful using a combination of compelling content and ads supporting them. We've raised more than $8 million through Facebook donors, and I would say that a great deal of that success is in getting the donors interested enough to click away from Facebook.

Wichly Cazeau Looking for work in the sales department & customer service

October 23rd, 2015

I think everyone have provided some interesting suggestions. I myself have not personally spend on FB ads but have been experimenting with the Ads Manager to get an idea, before diving off of that cliff. The Power Editor is also a great tool to experiment with as well to get an idea without spending. I'm sure you'll have a better understanding of the potential after taking a shot at it. Hope that help!

A. Andrew Chyne

November 7th, 2015

Wow! Facebook Ad marketing is good Wichly. Imagine getting your product featured in Facebook; it is something every entrepreneur would like to go for. You need to know that it is a very delicate marketing tool. The design of your facebook page ought to synchronize well with the facebook website. Your page itself should be able to attract the attention of the users instantly by combining the right colours for your design. The combination of colours is very important because it is more interactive than any other form. 

Good Luck Wichly.