Early Stage Company Development · Seed funding

How Far Did You Go Without an Investor?

Chad Pavel CFO for Startups

December 5th, 2020

I'm curious how many users, subscribers, paid customers, etc. you achieved before raising your first round of outside capital...How did you get the signups? Paid Customers? Without spending a ton of money?

Paul Garcia marketing exec & business advisor

December 8th, 2020

The best plans consider that it is most likely you will never receive a single dime of investor money. If you shape your business based on that assumption, you'll know what you need to prioritize so you are self-funded. It frequently forces entrepreneurs make different choices than they hoped for.

Three of my four companies had zero outside money.

The "how" is why the first step for any business is marketing strategy validation. It tells you who your audience is, where they are, what they're interested in, what they'll pay under which conditions, and how to get their attention. In total this defines whether you have a business or not. It is the step you can do without spending money, on your own time, before you go down a non-productive path. It sets the parameters of the amount of specific resources that will be needed in order to achieve your goals. If you cannot muster those resources, you'll know in advance and save all the heartache.

Only you know what "success" should look like for you. Everyone has a different threshold for what they're willing to accept.


Last updated on December 7th, 2020

I think If you have capital never dilute your equity. Slowly and steadily built your company and then scale slowly