I launched an online store 2 months ago. ProGajjets.com It started to pick up but doesn't have a lot of traffic right now, so I was thinking of changing the design/style of it. Maybe even the name and logo. Should I do it now, all at once or go at it progressively?
I second all the suggestions for A/B testing. But, as much as it pains me to say this as someone who has focused a lot on good design UX/UI in my life - don't really focus on design right now - work on learning about your customers and your marketing / acquisition strategies. Design can come later to produce an increase in your profit margins / efficiency.
Design can easily turn into a massive distraction at this stage in your game.
Are you familiar with A/B testing? The idea is to have two versions of something with a small change and monitoring the reaction to each. Generally, if you get better sales or things that imply better sales--longer lengths of stay, more clicking for details--for one of the two, you keep that and drop the other. Then made an alternative version of the one you kept and run the A/B test again.
The "Big Boys" do this a lot and instead of A/B, they may do an AA/AB/CA/CB, etc. when things might interact in more complex ways. This approach allows them to find more effective ways to present their sites while making only small changes at a time. The advantage of making only small changes is that return customers will still be able to identify the place they visited before, a very good thing.
As far as things to play with: color, sizes of things, location of things, wording, fonts, bold/italics/underline/etc., and so on.
Changing something as fundamental as the name and logo should be done rarely; think of how disorienting that can be in the bricks-and-mortar world, even when everything is the same inside the building.
Have you investigated "Growth Hacking" concepts? I first learned about it from a free video class that is on the CoFoundersLab website under the Learn tab at the top. I then found a downloadable book by Neil Patel:
Don't get trapped by the overlay ads to sell his classes. Patel's book is a quick read that seems to explain the basics. I find reading faster for me than videos. He does present some tools for doing this. The CoFounderLab video class seems to cover more tools. I have been looking for more stuff online. A lot of reviews of books about this on Amazon state there are more and better resources online for free to learn the basics. I am still looking. These are the two I found that seem descent.
While I like the appearance of your website I do struggle with its organization. The drone as a first impression does not convey that you sell more than that. If you are using Shopify look at their Debut website theme demo. The first impression on this demo I feel conveys to me that they are some sort of leather goods place for organizing your Mac stuff. I could not determine a product theme for what you offer. Does it matter? A/B testing?
But then again how important is the organization. I find Newegg, Mwave a cluttered mess but I can usually find what I am looking for. Then there is Amazon, HomeDepot, Office Depot, Walmart, and Sears. I hate all of these websites. What makes these companies successful (or pending failure)? I do not think it is the website alone.
I do not see avoiding the A/B testing if you have adequate traffic already (I envy that). Otherwise you should focus on getting traffic to the site. This appears to require a very different effort than the design of the site. The dreaded AdWords, blog posts, other online advertising providers.
Personally, I would wait on any kind of re-designing. Focus on increasing traffic and sales first.
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David is spot on. A/B test before you commit to migrating or rolling back.
If the main objective is to get more traffic, I'll suggest you do some advertising, you might start with something simple like Adwords Express, and Facebook Ads with Remarketing to help you boost. If you are on a budget, invest what you can, but I strongly suuggest to keep it going for 4-6 months or more.
This way you validate that people are into your products, and maybe then you can justify the design.
It's awesome to have a lot of power to change the design of your website anytime with ease, but before you spend X hours on this, go with what you have, get some analytics on it and I strongly suggest to have a abandoned cart plugin or app (as I see you use Shopify) so you can see when people get lost.
Lastly, add an online chat, there are tons of good ones, intercom, drift, olark, purechat, livechat. It can help you quickly get your customers attention. If you do this have a survey ready to send by chat or email to get more input from your customers.
Hope this helps.