Mobile Apps · Monetization

How much can you charge to sell anonymised customer data to companies and advertisers?

Anurag Verma Senior Associate at Allens

September 29th, 2016

A cornerstone of my monetisation strategy is the selling of anonymised customer data relating to their travel aspirations and dreams. How much could I expect to charge to sell this data to companies and advertisers in order to allow them to place targeted ads to specific users?
A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.