Mobile Apps · Monetization

How much can you charge to sell anonymised customer data to companies and advertisers?

Anurag Verma Senior Associate at Allens

September 29th, 2016

A cornerstone of my monetisation strategy is the selling of anonymised customer data relating to their travel aspirations and dreams. How much could I expect to charge to sell this data to companies and advertisers in order to allow them to place targeted ads to specific users?