We did almost an identical PR campaign for a ride hailing mobile app called asterRIDE.
Our strategy was to go deep and wide.
We went wide and got them coverage in CNET and Washington Post.
asterRIDE rolled out city by city, where we went deep: Phoenix, Orlando, Chicago, Boston, Seattle. We secured them live TV interviews on Chicago NBC news, Seattle NPR, Boston.com, and many other local media outlets.
“Firecracker PR provided complete public relations
guidance for the launch of our new ride service app, asterRIDE. Within
months, we were mentioned in top media including CNET and Washington
Post. As we rolled out the app in targeted cities, Firecracker secured
us stories and interviews in newspapers, television and radio.
Firecracker goes beyond the call of duty to advise us on all things
media and public relations. They are a true member of our team."
-Seth Rudin, founder and CEO of asterRIDE
Let me know if you want to chat or get Seth's contact info so he can tell you how our agency worked with his firm.
Email me at edward(at)firecrackerpr(dot)com.