There isn't a lot of information about this out there, but I found this article from HubSpot where they suggest a range from 1.5 to 5% equity to a CMO. However, I think it is implied that this CMO is already getting paid.
In the hypothetical case of a very early startup, with a product developed (still in beta), under 2k users (in serious need for someone who can come in and bump that number) and only 10 employees (all in the product development/design side). all of them working for sweat equity... what is a reasonable equity grant for that CMO who will come and work for sweat equity, provide valuable insight into the initial branding, messaging, but most importantly, get the go-to-market strategy and traction to take the startup to the next level?
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