I recently started a healthcare advisory practice and i have a great marketing director. I cant afford to pay her so i want to give her equity. she is working 5 hours a week. how much equity should i give her.
In my opinion equity has nothing to do with time spent, but rather output and the impact on business. Some people are super efficient and can output 5x more than inefficient people. Her five hours could be the equivalent of someone working half-time. So the question is rather: how much value is she bringing to the business?