We are an Early stage with products placed in the market (consumer packaged goods).
Looking to raising funds around 150K USD with 15-20% of the Company being sold to new shareholders (currently a unique shareholder).
1. What is a typical deal structure? Precisely about equity distribution: ‘slicing the pie’ how much equity based on capital investment amount?..
2. What will be a usual Early adoption discount scheme on equity, offered to potential investors?
3. Exit strategies for the investors and lock-up period (2- 3 years min) - some local investors already willing to contribute with capital but need 2x or 2.5x on their investment in 3 years. How the specific exit strategies requested by investors will reflect into the final equity agreement?
Need to mention that new shareholders will not have a seat in the board and no decision power after investing.