CTO · Costs

How much it will cost to build a site like Ancestry.com or 23andme

Karmen Smith Founder building a diverse and inclusive team

Last updated on April 16th, 2021

I am in the idea phase of a project and need to know costs (hopefully itemized estimations) on how much to build a site like 23&me. I do not need to know about costs of the labs, regulatory compliance, user acquisition, data collection, branding value. I am specifically asking about the actual site construction from someone who who builds sites.

Alex Arkhipov Visionary technologist with 20 years of software development and archtecture experience.

March 11th, 2021

I can probably answer your questions if you give me a little more specifics about what you are looking for. I'm responsible for quite a few projects during my time at Ancestry as an application architect and engineering director.

Emma @ NuBinary NuBinary Community & Marketing Specialist

April 12th, 2021

Hi Karmen.


The first thing you will want to do is research your competition. You will want to find out as much as you can about their business strategy. By doing this you can compare what they have done in the past to current rates for web development and business planning. You could potentially look into hiring someone to conduct a competitive analysis for you if this is something you would not want to do yourself.


Something else you could look into is applying for grants for your startup company. A grant can really help you push your ideas forward and move into the next stages of your startup.


We have a team of fractional CTO's that work with companies in their early stages. From assisting with research stages to helping write grant applications, our team can really help accelerate product development. Feel free to reach out, I would love to hear more details about your idea.

Edward de Jong Software designer and developer, programming language designer

Last updated on April 14th, 2021

The two companies could not be more dissimilar. Ancestry's website is nothing fancy, but behind the website is a massive database, and connections to various public and private entities that have genealogical data. The website as a plain website is not some fancy thing, but that database is a major undertaking, and would take a huge sum of money to match.


23andMe is a trivial product and website. They run your saliva through a machine, and then come up with guesses about your ancestry. The website has a signup form, and takes credit cards.


To make something look very nice, you need a graphic designer. To make things looks nice takes money. The programming of the website can be adapted from many other similar transactional websites.

"

A website is the fusion between writing, graphic arts, and programming for the back end. If you are planning to have repeated access to your site, then you might consider doing a mobile app if they are going reference it frequently; apps are great at remembering state and all big entities have their own apps. If it is rarely done thing, then just make a web app and make sure it runs on mobile and desktop.


Make sure that whomever you hire gives you all the source code, and carefully lists which tools were used to create it. Web workers tend to be a bit more transient than programmers. As my father was fond of saying, you get what you pay for, if you are lucky.


You can spend 5k to 50k getting this up and running. It's all about how much polish you want. If you have design skills the more precisely you can specify what you need, the better off you will be in the end, as project creep can blow your budget.

Dane Madsen Organizational and Operational Strategy Consultant

March 10th, 2021

I am not sure what you mean with "... costs (hopefully itemized estimations) on how much to build a site...", but it seems you want a person with intimate knowledge of the operations to supply you with data that has value, but may not since you are not apparently using public sources for your data at this point, indicating a lack of initiative. You want a "site" cost but that is immaterial relative to the other costs of the labs, regulatory compliance, user acquisition, data collection, branding value, among other factors.


23andMe has raised a total of $868.6M in funding over 15 rounds. The CEO was married to Sergy Brin.


Ancestry raised $33.5 mm before going public in 2009 with $1 b in long term debt. It was taken private in 2012 at $1.6 B and recently sold for $4.7 B. You can find their public company financials at the SEC.


Use that as your guide.


Vishal Samuel CEO Purple Artech Technologies

April 13th, 2021

$2500 - $3000

www.thekashyaps.com

You can also dropdrop whatsapp whatscha on +917631450000

Dane Madsen Organizational and Operational Strategy Consultant

March 10th, 2021

I am not sure what you mean with "... costs (hopefully itemized estimations) on how much to build a site...", but it seems you want a person with intimate knowledge of the operations to supply you with data that has value, but may not since you are not apparently using public sources for your data at this point, indicating a lack of initiative. You want a "site" cost but that is immaterial relative to the other costs of the labs, regulatory compliance, user acquisition, data collection, branding value, among other factors.


23andMe has raised a total of $868.6M in funding over 15 rounds. The CEO was married to Sergy Brin.


Ancestry raised $33.5 mm before going public in 2009 with $1 b in long term debt. It was taken private in 2012 at $1.6 B and recently sold for $4.7 B. You can find their public company financials at the SEC.


Use that as your guide.