Customer Acquisition · Customer acquisition cost

How much money do you have to spend before you can start calculating Customer Acquisition Cost?

Sneha Kumar testing

March 21st, 2017

We’re a seed-stage startup and we have spent ~$10,000 on marketing in the last 18 months or so. We’re beginning to have discussions about an A round and I want to begin calculating customer acquisition cost. Have we spent enough money on marketing to accurately calculate CAC? What is the benchmark?

Consumers decisions aren’t always based on logic. The best companies tap into the emotional reasons why customers buy. In this course, you’ll learn sales psychology and use it to create a custom sales pitch, funnel, and template, that will get your customer’s attention.