Customer Acquisition · Customer acquisition cost

How much money do you have to spend before you can start calculating Customer Acquisition Cost?

Sneha Kumar testing

March 21st, 2017

We’re a seed-stage startup and we have spent ~$10,000 on marketing in the last 18 months or so. We’re beginning to have discussions about an A round and I want to begin calculating customer acquisition cost. Have we spent enough money on marketing to accurately calculate CAC? What is the benchmark?