Social Media

How much should people pay for social media management?

Melissa Lovera Licenciature in Corporative Communication, Knowledge in Social Media, CEO of my own new bussiness

Last updated on August 20th, 2017

I'm starting my own bussiness of this and I'm trying to make the perfect plan with good prices for my future clients

Logan Wallace Founder of E-Commerce Automation

August 20th, 2017

I handle email automation for clients and offer social media management as well. Surely not my main offer but I've had too many clients ask for it so the money was too hard to ignore.

I had no problem charging $1.5k/month + a $500 setup fee. But like others have mentioned, it depends on the value you're providing. Most business owners don't want social media management to generate direct revenue. It's more of just a "relationship builder" and they understand that.

I've seen others charge up to $3k/month and I'm sure it can go all the way up to $10k/month for corporate clients.

Don't be afraid to charge what you're worth. Most people will hire you because they don't want to deal with social media and the time it takes. Most don't even have a plan for it. That's what you're there for, to fill in that gap.

Best advice I can give you is to specialize in a certain market. Don't go too general. Think "Social Media Management for Surgeons" or "Social Media Management for Limo Services" etc. That way you know more about that industry than any other social media manager. Most business owners will pick the specialist over the generalist. Just like most people will pick an Orthodontist over a General Dentist to install braces.

This will not only make your onboarding process smoother since you know exactly what that industry needs, but it also gives your client's more trust in you. Enabling you to acquire clients easier.

Hope this helps!

Andy Davies

August 22nd, 2017

Outsourcing social media, or any aspect of marketing, is a tough one.

Like most people on here, as soon as your LinkedIn profile contains "founder" "CEO", "Entrepreneur" or similar you'll be inundated with unsolicited requests from small marketing outfits that can save you 90% of your cost, get you a zillion more followers etc.

But do they deliver value? Mostly not.

These people undoubtedly have great marketing skills but their focus is on fulfilling their contract and getting paid (not a bad thing in itself), which is always about their activity levels (e.g. 20 posts per day) or direct results from those (e.g. 200 website hits).

It's never about getting real customers, making sales, or adding to your top line.

That's where the difference between doing it in house and outsourcing makes a difference. An in-house social media manager knows that unless we see the impact translate to sales, they're not performing. An outsourced social media manager will think that unless they post 20 times a day they're not performing, and if it doesn't make more sales it's because your website is no good and they'll try to sell you a redesign.

It's a different approach but if a social media manager approached my company and said they would base their fees on the impact they made too my top line, I'd hire them.

Paul Garcia President at TABLE

August 20th, 2017

Hi Melissa,

Appreciating that you consider your idea exciting, I'm going to recommend you rethink your plan and consider something else in the same general area (if that's what interests you) instead. As a professional marketer, all the companies I work with I recommend AGAINST outsourcing social media "management."

Here's the reason...

Social media only works for companies when they have the buy-in of the executives. By that I mean that the executive team are active social media users in their personal life, and that they actively engage with the social media channels for their company. If the execs don't use social media themselves personally, they aren't going to be both unfamiliar with how things work and what to expect. They aren't going to appreciate the value of what social media does. And they aren't going to understand how to measure anything meaningful in those social media channels. If they aren't using social media personally, they clearly do not assign any value to such communication channels, not for themselves and more importantly not for their company.

This leads to a poisonous trap for anyone offering social media management services to such a company. You will never persuade them to become engaged. You will never convince them your service adds value. And you will never prove that your efforts are delivering a benefit.

Execs must also be directly engaged with the content and reading interactions in the social media channels their company utilizes. They don't necessarily have to write the content or respond to posts, but they need to see those communication transactions daily.

Find something else you can do as a service, like helping companies with re-targeting social media ads. But don't take over for a company's social media management. If they're hands off, it will not be genuine or authentic content, and that's a failure from the start.

Lastly, if you're going to be offering communications services to clients in the future, you need to work on your terrible spelling and grammar. That's a detail I can't overlook, and would expect any other business owner who might be your future client to notice immediately too. Maybe you have better writing skill in Spanish, but if your clients are English speakers, they won't buy.

Shubham Jain Exploring

August 21st, 2017

I am a fresher digital marketer in India, and in our market, digital marketers charge around 10-20k INR for complete optimisation and media management.

Chuck Bartok Social Media Consultant, Publisher, and Contrarian Curmudgeon

August 20th, 2017

The amount a client will pay is directly tied to services provided.......

Are you going to be posting in all venues?

I have found that coming on board and training one or two of client's employees works well....

Usually a 6 months to a one year gig.

Social media is best used when someone has a solid understanding of the Market and product.

Few "consultants can be that experienced.

Unless you want to work in narrow niche within which you have mastered the market and product knowledge

Josh Brown I am Garfield,the founder of Rumpur,a dating app.

August 20th, 2017

Its depends if you have created value for prior clients. Then you should use those prior results to justify your pricing going forward.

Samuel Rajah Partner

August 20th, 2017

Depends on how much reach you need and also leads for the bussiness...

Shivam Dwivedi Cofounder guide and head supporter

August 20th, 2017

In my opinion, paying to a SOCIAL MEADIA MANAGER is quite easy . It can be determined in many ways and on many basis , like, if you want to pay as per likes aur views or if you want to pay as per a target for

vu-nguyen Cofounder & CEO of Nilead informatics

August 21st, 2017

I'm quite unsure what this type of service can offer? Will you generate contents for your clients to post on social network? Will you help them to interact with their facebook followers? If yes then the big question is HOW? How do you do this without DEEP understanding of your clients' businesses?

If you simple plan out the content strategy etc for your clients, then I think it falls into the bigger service of Content Strategy instead?

Charles Hang experienced and professional in what i do. love to be outdoor and traveling. the millenials rule

August 21st, 2017

Since clients don't care how many hours you put into getting the job done, you should base on your own quality of life thus charge per project base and get paid an amount you should be paid.