Advertising · Concerts

How much traffic needed to gain online advertising?

Bo Weber Founder of Music In Minnesota

Last updated on April 1st, 2017

I own a music publication that covers local concerts and artist news; currently at 7k readership/ month. How much traffic to I need in order to be considered worth while to potential advertisers? I am not educated in advertising sales and would love some direction on where to look for someone who has these skills. Thank you.

Dane Madsen Organizational and Operational Strategy Consultant

April 1st, 2017

Since digital is priced in CPM or - cost per thousand - and a high CPM is $0.50 For non targeted run of site, if your users came daily for a month your revenues would be about $100 - the network cost of at least 50% (assuming they would bring you in).

Likely better to just do adwords and some affiliare deal with Pandora, Spotify, or Amazon.

Karen Popp Sales, Business Development, Marketing Strategist

Last updated on April 1st, 2017

In my experience, it really depends upon three critical issues.

1) Quantified demographics. If you have select information about your demographics, and can use that information effectively when communicating with potential advertisers, you may be able to convince them that even though you only have 7k readers/visitors per month, they are the right 7k.

2) You need to figure out how to get more than 7k readers/visitors per month if you are serious about monetizing your site. 7k per month wouldn't really attract serious advertisers, and by that I mean ongoing advertising investment on your site.

3) Work on establishing best practices to generate traffic, through google, partnerships or other avenues. In my experience, a site that generates less than 200,000 page views per month is unlikely to attract any real advertising revenue unless there is a very good list you rent out too, and that poses other issues. Interesting blog posts or other content can help increase your traffic, and of course there are a zillion articles about this on the web.

Good luck on generating more page views!

Arthur Nobel Founder of Flexpat

April 3rd, 2017 This charts maybe give some reference?