I am looking for some statistics around money spent by colleges to recruit a graduate student This could be a combination of digital marketing, radio ads, print etc. I have data around undergraduate of public and private universities but not able to find definite statistics around graduate progam.
I might be able to help you in this,
I think you're going to have a hard time finding a "typical" number. The answer depends on how prestigious the program is, how large and specialized it is, what the composition of the students is, and the decisions of program directors. Undergraduate recruiting is a lot more centralized, whereas masters programs are usually controlled by departments that run them (including advertising).
I am founder of Check My Universe, Social Media for Education.(Higher Education). It would be great to connect as we are in similar industry.
Look forward to it.
@ashish can you provide some insights please? @Tatyana, yes I will not exact number but want to get some rough range. Some sites have data of 16k per student and others have 1k. I do not think that any of them is a valid answer. I could be wrong.