I founded Africas first corporate ridesharing service - Pair.Pair is a monthly based subscription service which enables the working class in sub-Saharan African cities(est. 150 miilion) commute to and from work,in comfort.
Pair works by matching Car-owners with passengers,going same way as themselves to work:for one month,with an option of renewal at month end.
We launched in Africas most populated city - Lagos,with a working class population of 5 million.User reception for the service has been impressive so far (2000+ passengers),with over 20,000+ rides offered in 5months.We reached the above feat majorly via achievement were done via direct sales,and cold-calling potential users over the phone(telemarketing),and a few online campaigns.
We are looking at growing to our full potential,we feel we have the potential to onboard 14,000 passengers on the service monthly(just in Lagos),if we have the right funds to push our marketing and sales strategy.
We are currently in discussion with a local private fund,but the discussions seem to have no timeline attached to it.Am looking at the possibility of seeking investments from Western based venture capitalists,and funds;but I am not sure how realistic this is.
Can I kindly get advice on how possible the above is,and how I can go about doing it?