Customer Acquisition · Growth

How to acquire and grow users for a new online service?

Michel Ruggaber Managing Director at Assithèque

February 19th, 2015

Our startup fteebee.com has gone live few months ago. It targets consumers of financial services products, in the very first step people consuming insurance products. Our idea would be to create a community where users would rate insurance companies and/or intermediaries, what will allow everyone to get an idea of the insurance company and/or intermediary when subscribing a new insurance.

The platform needs to be developed further and need to be marketed to the public. We will need to raise money for funding, but we need first to get a sensitive number of users who rate companies. We have used our personal networks, but also social medias and have built up a first community of users but this is not enough yet. The next step will be to approach insurance brokers: they should ask their clients to rate them; we will then offer advertisement space.

 Any other idea to grow the number of users?

Growth-hacking isn’t about quick wins and shortcuts, although they exist. In this course, we’ll cover the six-step growth hacking framework, how to measure user retention for your business, how to increase engagement and retention, and a bunch of case studies.

Tim Sprinkle Writer, editor, author of Screw the Valley: A Coast-to-Coast Tour of America’s New Tech Startup Culture

February 20th, 2015

Try insurance-forums.net too. Get the agents involved.

Hasan Diwan contract Data Scientist to several startups

February 20th, 2015

Share the news of your product on the appropriate subreddit, LinkedIn group, and Facebook group? -- H

Bob Graham Engineering and Software

February 21st, 2015

I can recommend mixergy as a great resource. They have premium courses for 200$ a year on how to build traction. I've found more value there than anywhere else online by far.

Michel Ruggaber Managing Director at Assithèque

February 20th, 2015

Hi Hasan

Thanks, yes Lkdin and FB +Twitter are already done. Don't know subreddit

Hasan Diwan contract Data Scientist to several startups

February 20th, 2015

You may be more familiar with the medium as reddit. My recommendation is to find the appropriate subreddit and share it there, vis a vis on a random subreddit.

Bob Graham Engineering and Software

February 21st, 2015

You may also want to look at AVVA and read up on Rich Barton online. He's sort of the master of what you're trying to do. 

Michael Brill Technology startup exec focused on AI-driven products

February 20th, 2015

I don't understand your value proposition at all. If someone told me that there was the world's most awesome site where I could rate my insurance company I'd give them a funny look and go on with my day. I visited the site, poked around for a few minutes and still don't know WIIFM. 

Until the value proposition is clear, you've got an uphill battle building awareness.