Each of these should be expressed in the fewest, simplest words possible. A reasonably intelligent 6 year old should be able to understand it.At this stage of your brand development, complexity is the enemy of success. I encourage you to be ruthlessly simple.
P.S. Make the briefing simple, and provide the rest as background materials. I would suggest that you share the raw interviews with buyers, and NOT your conclusions. Your team may see things you missed, and if they come back with the same conclusions you will have validated that your instincts were correct.
P.P.S. You can't measure the impact of their outputs. Instead, ask yourself: "has this been communicated as simply as possible?" When you're convinced that it is right, go ask someone who is NOT in your business whether they understand what the copy says. If they don't, it needs to be simpler.
Presentation Design Services
1This is Stas from Dovidenko design studio, LLC.
We are one of presentationmaker in Russia.
OUR CAPABILITIES&SERVICES: produces bespoke presentation and packaging, designs and prepares printing layouts, and develops corporate identities.
OUR PRODUCT SCOPE: Printing for exhibitions. Presentations for investors, HR, sales.
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Design-Studio Dovidenko, LLC