Working on a primarily desktop-based product. But now want to introduce the mobile app version. It will have the same features, but differ in accessibility. We don’t want to become a solely mobile product. Curious what advice people have when it comes to launching the mobile version of the product that won’t have a hugely negative impact on the desktop version?
You may not have a choice. Customer Driven Design and Market Forces are forcing a lot of companies to bet that the mobile market is the market of the future. Having said that, you don't want to alienate your current customer base, so you need to continue to support and refine your online product. But, you should also let your customers vote with their dollars. If mobile takes over, there may be a time when you will retire the other product. Personally, I'd be making my two platforms work together. A seamless interface between both mediums is the near term solution that solves both and actually broadens and enriches your potential customer base. Best of luck, Reme