Architecture

How to best present platform architecture?

Chris Hartman Experienced Product Development Consultant

August 1st, 2014

I'm working with my development team to put together a presentation that outlines the technology of our platform for review by investors, incoming developers and etcetera.

From my own experience I know what I need the presentation to cover, but would like to provide a template to my team to give them a visual example. Since these types of decks tend to be proprietary, they seem more difficult to find online than investor pitches.

Does anyone have a good resource for such a template or an example of a fantastic platform architecture review presentation?

Chris Hartman Experienced Product Development Consultant

August 1st, 2014

Thanks for the input Eric. This is primarily for a technical audience, not part of a pitch or general presentation. It will be used as part of a deep dive process for investors or for recruiting new developers.

A white paper would probably be the first place to start, then simplify the main points for the presentation. I'd be looking for a good outline for the white paper as well.

Eric Bernal Co-Founder, Director of Web Development & Design

August 1st, 2014

I don't know of any templates, but I have read a couple of books by Edward Tufte and his books have really helped me with my presentations and how to present information visually. Especially more complex subjects like architecture.

You might consider using an infographic approach. A diagram that can explain the platform while focusing on the problems that you are solving. Always be telling a story that everyone can get excited about.

http://www.opxbio.com/wp-content/uploads/2012/04/OPXBio_Infographic_BioAcrylic_Final.jpg

http://www.capgemini.com/sites/default/files/tpass_infographics1.jpg

Keep it simple and easy to understand. If you get too technical, you will lose the audience.

In all the presentations that I have done, the audience always get a bit bored when you hit the technology section. This is because as humans, we are wired to be receptive to stories. We like a good story. Technology is boring for most people.  You can have a whitepaper for those that really want to dive in deep into your technology, but for most, just keep it light, fun and compelling.

The key is always to keep it simple. Don't overload your deck with too much information.  Steve Jobs was the master of this: http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-still-learn-from-steve-jobs/

Guy Kawasaki also has some great advice on pitching as well
http://www.marsdd.com/mars-library/how-to-create-a-pitch-deck-for-investors/

https://www.youtube.com/watch?v=b5lsPMZb4LQ

Good Luck!