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Wayne Caswell

IBM Market Strategist, Futurist, Consumer Advocate, Entrepreneur

I’ve been trying to use social media (mostly Twitter & Facebook with paid boosts) but with little to no success. For example, my paid ad reached 2,600 people, but so far just one person signed up for this important and free seminar: me. What other promotion tools should I explore? Eventbrite? Others? Radio & print ads seem overly expensive. 

FYI... The recurring free event is about the need for better sleep, the many things that get in the way of sleep, and the various personalized treatment options we offer. While it's an educational event, we do intend to use it to introduce people to our sleep center products and services. Everyone we speak to personally is interested, especially entrepreneurs with lots on their minds, but generating interest online has been a challenge. Thanks for your reply.