I’ve been trying to use social media (mostly Twitter & Facebook with paid boosts) but with little to no success. For example, my paid ad reached 2,600 people, but so far just one person signed up for this important and free seminar: me. What other promotion tools should I explore? Eventbrite? Others? Radio & print ads seem overly expensive.
FYI... The recurring free event is about the need for better sleep, the many things that get in the way of sleep, and the various personalized treatment options we offer. While it's an educational event, we do intend to use it to introduce people to our sleep center products and services. Everyone we speak to personally is interested, especially entrepreneurs with lots on their minds, but generating interest online has been a challenge. Thanks for your reply.
GREAT ADVICE. Thanks for all of your responses. Here’s a summary so far:
I’ll add to this list if addition ideas come in. Again, thanks for your time.
Why not place an interesting story about the ill effects of a lack of sleep and the benefits of getting enough rest with the local newspaper(s). If written as an article of general interest and importance to the readership, rather than a plug for your own products and services, you've a good chance of free publicity which people will actually take notice of, read and react to. A simple mention of the free seminar at the end of the piece is all it should take!
Hope that helps.