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how to contact investors via their email and how to make a pitch email?

Akhil Drake Aspiring entrepreneur with over 118+ Ideas

May 4th, 2017

Like i have as many as 104+ vc's personal email id's and their contact number. But how do i actually take the action? how do i prepare a pitch deck or pitch email so that they at-least want to hear to it or reply me back?

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Martin Omansky Independent Venture Capital & Private Equity Professional

May 4th, 2017

There is no formula. Some VCs hate unsolicited business plans, pitch decks, and emails. Others welcome them. If I were you, I would cull the list, and only contact those capital sources that invest in your industry. I would then write a short cover letter, containing your own contact information, attached to a two-page summary of your business plan, including your innovation or business idea, financial statements and projections, and the amount of financing you need. Also mention your business model, size of market, IP status, name of legal counsel, and anything that establishes credibility (such as luminaries on your Board, previous investors, amount of your own cash in the deal, endorsements, and academic journal articles). Your cover letter should invite the reader to solicit more written information. If I were you, I would send targets a hard copy by snail mail, and mention in the cover letter that you will also send an electronic version of the summary forthwith.

David Austin Relentless problem solver and innovator.

May 4th, 2017

VC's generally have a process whereby they investigate startups, and email is almost never one of them. Email might be a good way to find out what that process is. Keep it very brief, no pitch, but you can provide a link if you want to give a preview. Be thoughtful and considerate of their time.


One recommendation I found worthwhile is to offer them something in return for their consideration which they as a VC might be interested. For example if you've done some research to prove out a certain market (for example Market demand for VR accessories) do an exclusive write-up of your learnings, and ask if they'd be interested in the report for a bit of their time. There is probably verylittle else you can offer as bait in which they might be interested. The keyhere is that you're immediately offering them something you know they'll want (fyi... Your idea isn't what they want).


Remember they're doing you a favor if they pay you any attention.

Dane Madsen Organizational and Operational Strategy Consultant

May 4th, 2017

You send a short deck such as described by Guy Kawasaki. It should take them no more than 3 minutes to flip though. You send the email with 5 bullet points that state the market, team, problem, size of the problem, and solution. No more than 100 words. You state you apologize for coming to them this way.


Do your homework on the VC before you send anything. Make sure the people you are sending it to 1) invest at your stage, 2) invest in your area, 3) invest in your type of business, and 4) do not invest in a company you think is a competitor.


If you get any responses this way, you have hit the 1%. They get 1000s of emails like yours, most never get looked at. They talk to 5 out of 100. They may invest in 10 a year depending on fund size.


They are not the enemy. They are business people who are very busy and risk averse.


Again, do your homework on the space and the VC before you send anything.


Jay Madrigal

May 4th, 2017

Are you going to be pitching an idea or do you have a product/service with some traction and maybe even revenue?

If you're on the idea stage then don't even waste time typing the first sentence in that email or even putting together a pitch deck.

Get your idea out of the paper stage, validate and get to an MVP out to market to validate even more. Build up traction and maybe even revenue and then consider reaching out to investors.

If you already have a product, prototype or MVP then start putting together a business plan and a pitch deck. A good place to start, as someone mentioned is the Guy Kawasaki 10/20/30 pitch deck rule https://guykawasaki.com/the_102030_rule/

gaurang jindal founder@nightadda.com

May 5th, 2017

here you have reach them through two stage first be regular in contact with building their confidance in you.After get regular chat take their suggesstion connect from their linkedin profile then after building trust you can pitch your path

Eli Epstein Head of Content at CoFoundersLab

May 4th, 2017

Hi Akhil,


We just did a live Q&A on the CoFoundersLab Facebook page where a few of your questions about fundraising were addressed


https://www.facebook.com/CoFoundersLab/videos/1517127154975803/