Online Video · Explainer Videos

How to create a killer SCRIPT for a one minute video?

Nicolas Cabrera Happy Human and Deveoper

April 3rd, 2016

I totally agree with Philip S. Miller's answer on this post:"It all starts with a script.One minute per page."

For me the best pitching/introductory website video is the one pack with the right information, in the right order, with zero ambiguity; then visuals and voice overs falls behind... and that my BIG problem as a engineer and foreign. First I don't have the English skills to write something nice, and secondly I tent to over explain everything due to my engineer career.

Just look at this amazing video from

In the previous example (Patreon) visuals are cheap but the message does involve the watcher since the first second throughout the duration of the video.

Where can I find help to create an amazing script for my startUp?
I'm thinking I need a person that can understand my idea and then deliver a K-O video script for me, then finding animators and voice-overs is easy, but where/how? please HELP!


Steven Washer Video Consultant | Author of The Video Brain

April 3rd, 2016

That was a great video for that market, Nicholas. You're spot-on. The script is the blueprint. Without it, the structure falls apart. The right script for you will depend on your target profile and the image-sensitivity of your future customers. Creating amazing scripts for cool companies is one of the things we love doing.  

Troy Gardner Chief Technology Officer, Chief Brewing Officer at Cloud9 Brewing Systems

April 3rd, 2016

Congruency and empathy with audience stated goals (lose weight) and real goals (be and stay attractive to people I'm attracted to). Meaning if you don't know your customers ideals outcomes, drives: pleasure and pain, obstacles (e.g. don't have money), objections (I'm vegan..don't do dairy), you are doomed to fail, you cannot outsource understanding of your business, and every customer, investor and employee will need to know what it is you do and don't do.

Sales videos can be done in exactly that format IDOM
I = Ideal outcome, what is your customers ideal outcome?
D = drive, what pain is not having your solution, and what pleasure will having your product help them. You can survey for this, prior to your script.
O = objections and obstacles, why don't people buy your stuff, too expensive, not sure it will work, or work for them, you can survey for this, prior to your script, get them on the phone and talk.
M = method, whatever you have that gets their I+D and overcomes their O.

Karl Schulmeisters Founder ExStreamVR

April 3rd, 2016

Simple answer.  Pay someone.  Either with equity or with cash or "in kind"  but for a killer script you need a killer writer

Kawika Maszak Chief Wordologist

April 4th, 2016

Yes, you do need to find a person who can understand your idea. But it doesn't start with a script. That's the final step. 

It starts with your own ability to tell the story. 

English skills have little to do with it. Videos don't resonate with people because of clever word usage. A successful video connects your solution to a common problem shared by many others. It doesn't even need a voice-over for that. 

An engineering mindset has little to do with it. Apple doesn't explain how their iPhones work. It's unnecessary. All we need to know is why our lives will be better if we own Apple products. 

The two obstacles you claim are actually your best opportunities. You'll have your story when banish your command of the English language as a barrier to tell it. You'll nail your story when you strip away the explanations hiding your benefit. How it works isn't important. Why it works is what matters. 

All this takes is simple language and confidence. A script doesn't give you this. You give it to the script. 

Bill Lennan Red Rope Social - everyone is an influencer.

April 3rd, 2016

Hi Nicolas,
I generally want a video to lead to an action - i.e. someone wanting to talk with us about their social media needs. 
Mostly I want to catch their emotional curiosity and provide an initial conversation framework. 
I don't think of videos as the close, more the initial flirtation. 
Your accent could be an asset - it will capture viewers attention and they will focus more closely. 
Maybe start with a handful of very short ( 30 sec - 1 min ) videos just to generate curiosity.

Nicolas Cabrera Happy Human and Deveoper

April 15th, 2016

I did my own script based on Patreon. Can you feedback on it? again my native language is not English so you don't need to be polite haha!

Megaxing lets…

Gamers earn money by live streaming video games while entertaining people.

It's different than…

Twitch because we reward all gamers with up to 90% of the platform ads revenue. It is your content, owned it.

It is more for…

Casual gamers or youtubers or commentated tournaments games craving for monetizing their content right way, anyone who creates on a regular basis.

Here’s how it works…

When you stream your video game online we serve ads along your content. Every time someone watch your content you will collect real money. More people watching your content translate to more money in your pocket.

Becoming a streamer...

allows you to build an audience, fans base and followers that will constantly feed on your content, and in exchange of their support you will provide fresh entertaining video games insights, tips and tricks as a way to say thanks.


rewarding content creators for mass entertaining.

Troy Gardner Chief Technology Officer, Chief Brewing Officer at Cloud9 Brewing Systems

April 15th, 2016

Almost, here's how I'd frame Patreon

1) Ideal outcome
For consumers: to get great content from real people, and give back
For producers: to create great content and make enough to support doing more of it, and be connected to great fans.

2. Drive:  Creators want to create, it really sucks doing something you hate to survive (pain) when you know you could be making money doing something you love (gain)

Consumers want to consume: it really sucks when out of all the web, there's nothing new or good you haven't already seen (pain), and maybe some of your favorite creators haven't produced a video in months, especially after the cliff hanger they left off of, making you wonder if they've died and are never coming back (pain) when you know they could be producing content regularly  and that would make you and other fans super happy (gain).

3: Objections and Obstacles
Many potential great producers either never get started or don't produce much for long, because creating they don't know how they can afford to do it, as it's timeconsuming and there's always real bills to pay.  So it feels like a hobby instead of a potential job, when in truth there are people who do make a good living from producing content fans love...and some way beyond any normal job where creators get paid to be who they truly are, from researching and producing great content, but how to get there? build a platform yourself? collect donations, and have to ask every time? sounds frustrating,  if there was only a simple solution...

For consumers:  They are always hungry for great, fresh, relevant and regularl content, and know that these come from people just like them, who aren't professionals, yet often produce better content than professionals, cause they love what they do and aren't subject to commercial interests.   Some of these greats produce amazing content, but can only afford to do it infrequently e.g. quarterly vs monthly.  It would be awesome to get more content, and consumers are happy to help pay for it, knowing $5 here and there adds up across thousands of fans to make a big difference, over the long term.  But how to get creators money and ensure that it goes to making more great content regularly instead of just getting blown on coffee?  what if you have multiple creators you want to support, all that paypal, donations is a logistics nightmare, so they don't do it, even if a simple solution already exists...

4) Patreon is a simple solution that solves both problems. A single place for fans and creators to crowdsource regular amazing content to ensure that everybody gets what they want, creators keep on creating, and consumers get regularly great content, in a dependable accountable no hassle way.

Nicolas Cabrera Happy Human and Deveoper

April 15th, 2016

Hi all! and thanks for your great comments.
This is an update based on your feedback.

I spent some time dissecting Patreon's video, I found this useful so I can maybe follow a similar format. I am not a video maker not a professional writer, so this is an approach that is working out to me and maybe to someone else.

I tried to follow the IDOM format proposed by Troy Gardner, any feedback is welcome.

I = Ideal outcome, what is your customers ideal outcome? 
D = drive, what pain is not having your solution, and what pleasure will having your product help them. You can survey for this, prior to your script. 
O = objections and obstacles, why don't people buy your stuff, too expensive, not sure it will work, or work for them, you can survey for this, prior to your script, get them on the phone and talk. 
M = method, whatever you have that gets their I+D and overcomes their O. 

1. Idea Outcome
Patreon lets…
 fans become patrons of their favorite artist and content creator.

2. Objections
It's different than…
Kickstarted because is not about one big project that requires lots of funding.

3. Differentiator and target
It is more for…
Bloggers or youtubers webcomics, anyone who creates on a regular basis.

4. ?????
Here’s how it works…
When you becoming a patron you are agreeing to give an artist a tip of an amount you set. Every time they release a piece of content. Whether is a new song, a video or a recipe. You can set a monthly maximum to make sure you are always within your budget. Choose an amount, enter your payment information, and your are done.

5. Method.
Becoming a (patron)...
Allows you to view and post in the artist’s stream.
And in exchange for you support, 
Artists offer additional patron packages which might include monthly g hangouts, music production tutorial, presale concert tickets, or anything they can offer as a way to say thanks.

Patreon: empowering a new generation of content creators.

This is the video just in case:

Troy Gardner Chief Technology Officer, Chief Brewing Officer at Cloud9 Brewing Systems

April 15th, 2016

Think End user needs first, product second. I don't give a crap who you are or what you are called until you show me how I benefit now.

Gamers:Wanto to get paid to game, and fully own your content?

Game watchers: Want to be a better gamer?  learn from the best to become the best you can be, and help support their success, and get rewarded with regular great content.

We are a new platform to help, with none of the platform restrictions, fees. We charge ?% than twitch, and you own 100% of the rights.

Interested in more? click to find out more
I want to be come a __gamer____
I want to _support a gamer___
I want to _advertise_
...whatever specific roles (author, commentator, advertiser)  go to separate pages/videos on benefits, and how you differentiate.  Then talk about your product solves those specific needs and gets involved.

Scott Manduck Director North America | Video Plus Print

April 11th, 2016

We are a huge believer in video to say the least. :) Once your video is done, how about putting it into a video brochure or video postcard or video business card? At  Video Plus Print we fuse a high end LCD video screen into custom size printed brochures or printed materials to give this the WOW factor people are missing in the standard printed brochures.  What do you guys think of this concept?