Explainer Videos · Online Video

How to design a testimonial video that will bring more sales to your business


Last updated on September 30th, 2017

It is a universal fact that customers play an important role in business growth and“Happy Customers” are assets of the business. On the other hand, it’s a fact that we all get influenced by the opinion of others to some extent. In the same way, testimonial videos will definitely generate more leads than a website with no testimonial page.

Bilal Ali Founder & COO images&words

October 9th, 2017

It should look very natural. The ambiance, setup, make overs etc everything should look real. The more closer it is to reality the better will be the impact.

Ryan N Johnson I help first-time tech entrepreneurs build web applications.

October 9th, 2017

To support what Bilal said, I really liked this testimonial. I think the client recorded it on their own equipment.

Paul Garcia marketing exec & business advisor

October 10th, 2017

The industry you're in and the audience govern a lot about whether testimonials are of any value at all. There's quite a lot of study on the subject. I recommend you look at some of the experimental research that MECLabs does on "what works."

Hanley Leung VR and Social Media and Mobile Entrepreneur

October 1st, 2017

figure out who your target audience is. and find someone who exemplifies that and who have had a genuine fantastic experience with your product. let their passion and appreciation for your product show through.