Discuss

Profile picture of Kevin Lentz

Kevin Lentz

We are in the Customer Development phase, and I'm working to set up customer interviews.

We will be a new publisher of sorts, but before we build it, our number one question is to find out if the large brands and manufacturers would have any interest in advertising on our content.  So customer interviews.

But how does one do customer interviews with enormous companies, ie, Coke, Pepsi, Toyota et al? 

I've gone through my LinkedIn contacts for referrals, but came up largely dry. I'm not even sure who inside the brands makes that kind of call. 

More specifically, how do you go about finding the person responsible for online advertising strategy and how can we get a call? 

0upvotes5replies