Without knowing what you plan as a service, its a bit difficult to advise you on what to do but there is absolutely research to be done first.
As someone who does consult to startups and established businesses as well, I've seen first hand what can lead to failure for a startup and even a new direction for an established business.Consider the summary points below as a possible area to concentrate on and do research in BEFORE you jump in full steam ahead:
Why do so many startups not make it and shut down?
A) Unfortunately, The startup forgets from the day of their idea that there is quite a difference between what you see as a great idea and a "needed something or other" that folks or businesses would actually spend money for. This unfounded "belief" in a market for their products is why a startup cannot sell and frankly why they do not succeed in the first place.
B) Many startups don't have the inbuilt team sales person who loves to and can actually find real markets and, for the reasons of the target audiences, not the startups pitch, know how to acquire paying customers. Instead, if it doesn't do this, the startup goes around pitching to everyone as a "we have this, it does this, isn't that great,buy it" and usually the answer is No.
Its not a product Pitch that sells nor can it connect with what may actually be someone who, for their reason's not yours actually need the product or solution but, unfortunately, many startups think that’s what works.
C) Nothing in their pre-business launch exploratory other than checking with friends and colleagues most of whom have no buying power is present or was done that actually deeply and honestly analyzed
--who were the natural target markets
--what really are the markets issues that if solved were truly natural prospects for their "product"
--revealed an understanding of the issues each natural target audience faced and its resulting adverse "cost"
--understood if their idea had a real market and one that was on a large enough scale and if properly approached would say "Hey that’s me! I need that product, service, software, solution to solve my x issues so I can gain a better ROI, faster production, competitive edge, leaner operating, etc. I need to call these guys now"
D) They said in justifying their reason for starting up that
--"there are x gazillion global prospects who because of their industry they were in and or the way they do business could use the solution."
--"If we get just 3%, we are golden" and the dove right in with development, maybe even production for that "giant" market opportunity to get their 3% share
E) They forgot to dig deeper, reveal what actual portion of that giant number they actually might logically fit into and then how exactly to ID the people to contact, how to approach them, what to say that could get powerful receptivity and how to define/implement a great acquiring paying customers approach to get those real opportunities as customers.
That's why they cannot gain traction and why so many startups fail.
So please consider theses as essential steps for research, validating the market and knowing that folks and enough of them will spend money for your offering, not assuming that they will. REgards, Neil Licht