Customer Acquisition · Growth

how to drive more users to your app and have them use it?

Jigar Shah Everything at Shalbum

April 17th, 2017

I have rolled out my MVP. Its called Shalbum, available for IOS and Android. It lets you relive precious moments by organizing your photos. Shared Album and Group Messaging features makes photo sharing simple and effortless, while respecting privacy.


I am good at building stuff, but not so good at getting people to use it. what are some of the strategies I can implement to drive more users? appreciate the insight.

James Linden VP Business Solutions at Kochava

April 17th, 2017

Hi Jigar,


I would suggest starting with social influencers and bloggers in the photo vertical to see if they can write about your apps key features. Some may require a small fee for the posting but if they have enough DAU's it's worth it. Next thing would be to launch a paid UA campaign thru the likes of Facebook, Instagram, Google to start and then explore other ad networks for growth. You'll definitely want an attribution partner in place when launching both the "influencer/social media" campaigns along with paid UA to help measure where your installs are coming from across desktop & mobile.

Laira Almeida Founder at Pluguin.com

Last updated on April 18th, 2017

Hi Jigar, I will suggest a few things you can do before spend your money on advertising. First of all, sell him better at the store. There is just one screen and which one? The login screen! I couldn't understand why I really should download it. Second, is there a landing page? With some SEO skills, you can be found easily plus you have an entire page to explain why you believe your app is awesome! And last , create a post on social media and share with your friends. See what happens! This won't be enough but good practices to help you decide whether you should spend your precious money or not. I always say that no one should develop anything before knowing exactly how to monetize and who and where is the customer, but assuming you already did, try to make an effort before spending a single dolar more.

RobSP

April 18th, 2017

Hi Jigar. Can you clarify what your business model is and how you plan to make money from users once they have downloaded and are using your app? Before deciding on any marketing / advertising channels you need to calculate two things, even if they aren't exact to begin with and you improve their accuracy and solidify the assumptions behind them over time:


1) 5 year life time value. How much do you expect to be able to make in revenue from the average user in the first 5 years they use your app?


Once you know this, you can work out

2) Cost per acquisition target. This should be at most, 50% of your 5 year life time value. Put another way, LTV >= 2 x CPA. This is a very rough but good rule to follow. This will cover your cost to acquire each user and your other costs. In terms of other costs, you then need to work out how many users you need to acquire to cover your costs, keep growing, and then start making a profit.


Once you have all of this, you can go through all possible advertising channels (read a book called Traction, available on Amazon). You have your target cost per acquisition, and whilst you might pay more than this originally for each user from each channel, you will work to optimize each channel to reduce your CPA (for example with Google Adwords, you will move from lots of broad match types to exact match types to reduce your average CPA).


Rank all of the possible acquisition channels against required budget and the impact you think they will have on Acquisition, and then test them one by one.


Hope this helps and good luck.

Anuj Mehtani Advertising and Communication veteran

April 21st, 2017

Hi Jigar. I think you can start with a captive audience like wedding industry to begin with. Where are you based?

Siddharth Mehta Co-Founder @lanterntechlabs, Entrepreneur, Nirma, Ex-Infoscion

April 22nd, 2017

It is very much important for your App to have visibility and that too within your desired geographic location. You have to define your target audience and on that basis you can carry out Internet Marketing and SEO for the App. Marketing an App is a huge field in itself and hence, you have to put filters at every stage before moving ahead.

Also, once you begin with the Digital Marketing, you need to focus on Web Analytics to understand the responses for your App. It will help you to shape your strategies for the future.

Amit Pradhan Founder and Developer and Enthusiastic (Current: TechPoint89.com)

April 22nd, 2017

Use the free online chat rooms websites available online, paste you app link or blog Post link which describes the app, this will drive heavy traffic on your app, I have tried this and it works. I know some popular chat rooms which can drive traffic instantly.

Valeriia Timokhina Eastern Peak Software: Custom software development

April 22nd, 2017

Hi Jigar,

You can read here about app marketing strategy and pitfalls to avoid when promoting your app.

This is the first, the second - you should take care about your app retention rate. Because it's not enough to acquire new users, it's also essential to retain them and keep them engaged. Read more here: Mobile app retention rate. How to improve it

Amit Dave strategy & financial consulting for startups | FounderCEO.io

Last updated on April 19th, 2017

Spread the word.

Alejandro lists some of the places where you can promote your app here