I officially launched an endurance athlete coaching business, after coaching athletes "on the side" for the past 2+ decades. While there are tons of coaches and services out there, a niche I'm particularly effective at helping and that is largely not catered to is the Masters sect (aged 40+). Along with the website, I have a FB page and Twitter account. I religiously blog weekly on the website, then tie the blog to the FB and Twitter sites. I also Tweet daily -- an insight as well as curating information from other Tweets and hashtagging relevant audiences. My Twitter following is steadily rising but still under 80 followers Website analytics show a significant spike on the days I blog; the spike has grown over time from 40-60 clicks to 160-180 (so still small).
I know I can be doing more to increase my reach, but not sure what those things are and which are worth the time/investment to gain a larger clientele. I currently work with about a dozen athletes and am looking to grow it modestly to 40-50. I feel my max capacity is around 80 athletes. But, 40 allows me to quit my current job (Head of Mid-Market Sales for a SaaS company) and just focus on the coaching business.
To be clear, this is an online service. I work with athletes worldwide and can take my business anywhere since it's not 1:1 in person. I also understand there will be a mix of long-term (multi-year) and short-term (less than a year) athletes with whom I work, so I will need a steady flow of short-termers who will keep the yearly count at around 40+.
All thoughts welcome. Thank you in advance.