E-Learning · Subscription services

How to engage users of subscription learning products?

Howard Givner CEO & Founder at Event Leadership Institute

March 16th, 2016

One of our company's products is a Lynda.com, all-you-can-eat style subscription learning service, and we have a number of paid subs who rarely log in and watch videos, which I know is common. We're exploring different ways to better engage them, and thus foster greater retention. One idea is to push, via email, periodic (weekly, daily, etc.) micro-nuggets of useful information pulled from our instructional videos. This way they get a steady dose of knowledge bytes in their in box, so they feel they're getting ongoing value, even if they don't log in and watch as often. Has anyone had any experience with this? Would love to share notes . . .

Helen Whelan Media Entrepreneur | Business Development | Strategic Partnerships | Video Strategist | Innovation Accelerator

March 16th, 2016

I've had experience with this through my startup, SuccessTelevision.biz.

Unless you're meeting a real business need, the videos don't get used.  I think finding the management or HR need is very important and will co-opt managers into giving staff the time to watch the videos. Some of this will also depend on whether the videos are for hard-skills or interpersonal skills. Otherwise, there's too much distraction and no time for self-improvement.
Also, the videos have to be part of an overall training program, not just a "nice to have" stand alone.  I've also found compliance video trainings: diversity, harassment, are very popular.

Howard Givner CEO & Founder at Event Leadership Institute

March 17th, 2016

Thanks Helen. I agree about some content being nice-to-have vs. need-to-have. Have you tried any regular emails to subscribers containing knowledge nuggets from your videos though?