International business · Business Development

How to expand operations & venture with IT companies in SG Market?

Ashutosh Bhatia CEO at ALEA IT SOLUTIONS

March 24th, 2016

If a middle level company plan to expand operations in country like SG or AUS how do they plan there approach? How companies can reach out to specific CEOs of other IT companies. Lot of startups come to us & ask this questions. whats is the start point?
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Gonzague PATINIER Looking for new opportunities in ASEAN

March 25th, 2016

It depends on their Go2Market, do they plan to expand by themselves or via Partners?

For mid-size company, a BDM person is usually the first step to get into the market.

Ashutosh Bhatia CEO at ALEA IT SOLUTIONS

March 25th, 2016

Dear Vijayasimha,

Yes but when we talk about lead generation companies dont give any commitment rather they want commitments from our side on a fees they will charge, what they will get in return is not assured. Moreover trade association, fairs etc become bit difficult when you are not sure what is right or not. The best approach i think is to get in contact with Local companies in these countries but question comes to whom & how to approach?

Vijayasimha Mandyam Senior Delivery Manager at Metricstream

March 25th, 2016

Ashutosh - Cold calls might be difficult, are there contacts in the country or friends that you can go to. Using their contacts can reach few companies. 

David Hall Leadership ✦ Executive Coaching ✦ Taiwan ✦ Asia ✦ Startups ✦ Social Enterprise ✦ L&D ✦ Speaker ✦ AVR

March 27th, 2016

We work with companies seeking to relocate to Taiwan to take advantage of trade agreements Taiwan has with other countries and the central location as the "hub of Asia".  Companies can set up here easily and participate in M&A and go IPO which give them special status access to Mainland China and then also to the countries you mentioned.  

Vijayasimha Mandyam Senior Delivery Manager at Metricstream

March 25th, 2016

Hi Ashutosh - Yes Lead Generation is an option, but need to understand the hit rate, also ask other SMEs how they are going about. Suggest an association with consulting companies or via trade associations as additional contact points to expand business.

Vijayasimha Mandyam Senior Delivery Manager at Metricstream

March 25th, 2016

Hi Ashutosh, 

Cold calls may not be fruitful in my view. Given that in SG there are a lot of companies many small contracting ones. 


Gonzague PATINIER Looking for new opportunities in ASEAN

March 25th, 2016

As Vijayaasimha mentioned, tradeshow/conference/seminar would be good ways to connect, and request meeting for your target companies. 

If your marketing budget allows, sponsoring those events might be a good investment.

Vijayasimha Mandyam Senior Delivery Manager at Metricstream

March 25th, 2016

Hi Ashutosh,

In my view to have a break thru if there are summit's or meetups is one way. If events are conducted and sponsorship's is another considering that there is a cost that should be affordable. Direct access to CEOs not sure how it can be achieved.  

Ashutosh Bhatia CEO at ALEA IT SOLUTIONS

March 25th, 2016

I agree with both of you & yes this is a best way to approach but on the other side what do you suggest when we visit SG, Do you see any possibilities or walking in to companies & seeking appointment would work?

Ashutosh Bhatia CEO at ALEA IT SOLUTIONS

March 25th, 2016

Dear Gonzague,

Yes you are right the first step is BDM, If i take example of my company we have BDMs & they are doing well in business generation, but the concern comes when we plan to expand operations to a particular country, The strategy planning & appointment setting while we plan to visit. Like i am travelling to SG & plan to meet few companies & associate with them or may be establish some business association. Not sure to whom & how to approach? Any advices.