Eco-friendly · Import/Export

how to find a buyer overseas for our eco friendly product?

Husain Ahmed founder eastbay export

August 5th, 2017

Hey we are manufacturers of fallen palm leaf plates from INDIA our market countries are USA,AUS and UK.We are fully licensed to ship abroad too, but our only problem is how can we find a potential customer in the above countries.

Shel Horowitz I help organizations thrive by building social transformation into your products, your services, and your marketing

August 7th, 2017

Hi, Hussein, my daughter used palm-leaf plates at her wedding, so yes, there would be customers for this product here in the US.

The reason you're getting basically useless answers here is that you haven't given enough information. You've told us the product but you haven't told us whether you're looking at wholesale or retail, individual or institutional. You haven't told us what kind of marketing you do well and what badly. You haven't told us how you close the loop by turning the used plates into compost or fuel (you've read Cradle to Cradle, I imagine), and how you will do that from thousands of miles away. And you haven't given us any clue about whether there is enough margin to cover shipping, importing, dealing with distributors, and all the rest of it.

And the reality is, these are complex issues and you're not likely to get great advice in a forum such as this. To give good answers, someone would have to spend significant time investigating your situation, the market, etc.

I'm going to give you two specific pieces of advice to help get you on track. First, pick up a copy of my award-winning 10th book, Guerrilla Marketing to Heal the World (yes, there is a Kindle/ebook version), which you can preview at

And second, buy a couple of hours of consulting time. Ideally, you would find one consultant who knows both the eco-products and disposable dishware markets, but that might be unrealistic. I have a lot of expertise in marketing green and socially conscious products—but none in the dishware sector. I'd be glad to help you with understanding the US green sector, as a start. Please send me your e-address and I'll send some information about how I work.

Akinwale Oluwakemi Blessing Cofounder and CEO of Blizz Mobile Hub(Electronic and Communication Engineers)

August 6th, 2017

I will Suggests Digital Marketing,The world is going global, Your Reputable Company can invest also on Experiential Marketing its the cheapest way to have easy access to End Users.

Emmanuel Songoro Entrepreneur

August 7th, 2017

You should create good relations with other countries

Paul Garcia marketing exec & business advisor

August 8th, 2017

I'd be more concerned about actual customers than potential customers. In theory everyone who uses plates is a potential customer. That's not a very refined strategy. I'm aware of at least three companies who are physically present at more than one trade show where hospitality buyers attend to learn about products like this and others. This means you aren't new, but the question remains whether you are different or not.

There is still an education curve for buyers on the benefits of these plate materials that you will need to overcome. But with any product, you must always demonstrate a personal benefit, a dramatic difference, and a reason to believe. There isn't a high demand for these products and it's unclear that there ever will be, so you will need to generate demand by showing why both the material and your company are a DRAMATIC improvement over what people are buying today.

People do not make a change for a small difference. Research shows that twenty percent better is still not enough for most buyers to change behavior. You need to demonstrate as much as fifty percent better before you will start to get the attention and motivation you desire.

As for meeting potential customers, you need to be where they are looking when they're looking. That kind of advertising, whether in print, in person, or digital, is a necessity. You have multiple competitors in the USA already who are getting in front of buyers on a regular basis. You can't do less than they are doing and expect to gain any market share. And if the market already has multiple suppliers for the same product, you need to significantly differentiate yourself.

Consider too that there are inherent difficulties with convincing companies to order internationally. And consider what the reputation of other products from your country may be with the people you hope to buy your plates. These objections and obstacles all need satisfactory answers when you make a sales pitch.

I don't mean to discourage you. I know very little about your product and nothing about your company. I'm pointing out some marketing basics that apply to you and everyone else too.

Michael Yiin I used to be in the local news

August 7th, 2017

While I suggested E-commerce but as I was a business manager of a cleantech distribution company, you will need both offline and online marketing support to push for the sales and development of the product. As for marketing, you will need to implement a series of viral marketing and traditional marketing solutions to gain traction with clients of all demographics.

We provide both of these service for startups and SMEs in Singapore. If you are keen, you can work with us on an exclusive licensing model?

Kewal K.C. President of Unnabh Nepal NGO(non-government organization) and M.D.Three Dot Event(event company)

August 10th, 2017

As we all know World is a global villag and digital marketing do make lots of differences. so why dont you find other local companies/liaison to collaborate/ invest as per the need. There are so many companies /liaison who are seeking an opportunities.

Byron Environmentalist

May 3rd, 2018

Hi Husain, appreciate this is old, but if you can send me a link to your site, etc, it sounds like something I'd like to discuss / blog about on, might help your business if it is relevant.

Hammad Khan Supply Chain, procurement & logistics enthusiast, entrepreneur in the making, an idea powerhouse.

August 7th, 2017

Networking is the key. If you don't directly know a lot of people or potential buyers in your targeted countries, you can always find someone who does, even from your friends or extended network. There are many people who are willing to help, this case is of marketing I believe, which is also not impossible.

Good luck.

Borut Cetina Key Account Manger / Entrepreneur wanna be

August 7th, 2017

Are you looking form distributors or end buyers? Probably distributors. This plates are probably for only one use and therefore cheep? With best regards.