Advertising

How To Find A Mentor From The Advertisement Industry?

Amit Alon Senior Member of Technical Staff at Oracle

November 8th, 2016

My partner and I have an idea for an advertisement platform after solving several technical difficulties, however we would like to consult with a mentor from advertisement space (both digital and physical Ads -- clicks and signs) prior to proeeding beyond the technical aspect.

How should we go about finding such mentor?

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Gerard Francis Corbett Chair, CEO & Chief Content Officer, Redphlag LLC

November 8th, 2016

Everyone needs a mentor.There is no doubt that mentor-ship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors. I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

Herewith are some pointers on preparing for, identifying and securing a mentor or mentors to keep you soaring in all that you do, all that you aspire to and keeping you sailing through life and your career.

  • Mentors can come from everywhere: coworkers, colleagues, congregations, family, fans, friends, professional associations, strangers and teachers.
  • Mentors provide advice, challenge, clarity, meaning, navigation, objectivity, perspective, purpose and trajectory.
  • Be visible in all of your avocations, professional pursuits and socializing. Be seen as smart, human and approachable. Always reciprocate good works and the help you receive along the way.

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  • Look for people who do what you want to do. Chances are they may have already traveled the avenue you hope to take and can guide you through the obstacles, turns and twists often found on the highway to self-actualization .
  • Take stock of your network and make a list of people who you believe could give you sound counsel and advice. Leave no stone unturned employing all of your relevant social infrastructure platforms such as LinkedIn, Facebook, Quora, Snapchat, and Twitter, to name a few.
  • With the list in hand,identify the characteristics most important to you in terms of profession, experience, education, avocations, and professional and personal accomplishments. With the matrix completed, prioritize the list of proposed mentors based on your preferred characteristics.
  • Having identified and prioritized your list of mentors,take the top five and outline your method of contact based on your familiarity with them and ease of communications.

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  • Depending on the impact you wish to have and/or make,send an email or handwritten note to each outlining your desire for mentor-ship. State what you hope to learn about yourself based on your potential mentor's background, experience and accomplishments.
  • Also assess what value you can provide to a mentor in return for her or his time. Could your network be helpful? Is there some experience you have had that could be of use to a potential mentor? Give it some deep thought and make a list of the value proposition so that you are prepared ahead of time.
  • Follow up with your potential mentors by phone or email suggesting a time and place to meet. Getting together at a coffee shop is likely a good path to least resistance as it may imply a short "information" meeting. Make it easy to say yes by choosing a venue near the mentor's place of business. Offer to buy coffee or lunch if your budget is appropriate.
  • Depending on your response rate you may need to work your way down your prioritized list of mentors. More than likely you will receive warm responses to your outreach. The rest is up to you.
  • Prior to your meeting,search Google for information about your potential mentor and/or look them up on LinkedIn and Facebook. Make sure you bring yourself up to speed about the person and their career path, interests and passions.
  • Make a list of questions in advance of knowledge you wish to learn and commit to memory so you are prepared for anything during your meeting.
  • Let nature take its course. Also before parting company,inquire about frequency and method of communications. Do what is convenient for your mentor.
  • Follow up the meeting with a thank you note, by email or other medium. A handwritten note has a lasting benefit.

Dan Gaffey Director of Direct to Consumer at Peju Province Winery

November 8th, 2016

Look within.  Ask Corey Treffiletti - cory.treffiletti@icloud.com Vice President, Marketing - Oracle Data Cloud at Oracle Corporation  

Jay Jacoby Interactive Director, coyote new media

November 8th, 2016

Hi Amit... this outreach might do it... Please contact me and I may be able to assist you. (I will send you a connect now) Jay

Dane Madsen Organizational and Operational Strategy Consultant

November 9th, 2016

I can direct you to several - particularly ad:tech people.  I am very active in this space and have had depth in experience in various ad platforms with high level contacts at multiple firms. 

Chris Greta Creative Director/Brand Architect and writer: The 24 Hour Brand, BabiesLovePeace.org, HeroBracelets.org.

November 8th, 2016

I’m happy to help. So far almost thirty years in this strange business. Chris Greta

Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

November 8th, 2016

I'm still not following. Shoot me a note at chris at rocketure dot com and if I can help, I will.

Anoop Rajgopal Strategy based copy and content marketing professional for online and offline platforms

November 8th, 2016

Hi Amit,
I have been in the creative side of advertising (copywriter/ copy CD) for more than a decade. I understand that you do not wish to reveal the idea, so send a mail to anoop@relevancebranding.com telling me what tech challenge you solved. As far as I can tell, you must be talking about a media platform like TV or radio or print because you say, "decades long". The Internet didn't exist in the form we now know it as...

Amit Alon Senior Member of Technical Staff at Oracle

November 8th, 2016

Thank you for the reply. 

To clarify, we have an idea regarding an advertisement platform that existed for decades for which we solved a technical challenge.

While everything is dandy on the technical aspect, we want to check with an industry expert if this worth pursuing and how come it wasn't done until now.

I hope this helps.

Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

November 8th, 2016

It depends. Are you looking for advertisers (brands) or ad agencies? 

Do you really need a "mentor" or do you simply need to assess / test the idea with your target audience? 

Ed OKeefe Product, Strategic Partnership Executive

November 9th, 2016

Amit.  Let's compare notes.  Probably have a couple of options for you.