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How to find a mentor who can help me fail?

Steven Heron Ideas person, successful content marketer, Clickbank vendor

Last updated on September 3rd, 2017

The best way to learn is through failure, and there's a certain type of failure I want to experience.

I've done smaller successful business projects before, and plenty of failed ones, but always on a small scale. Lately however I've had an idea I just cannot shake that is related to science and research that I believe will be as big as Google, and disrupt the world as we know it. Of course that is in reality a delusion of grandeur, but until I find a mentor that can help me to implement the idea and I can personally see it fail, I can't be convinced it won't work. I've shared it with technical people and people in research, they usually like it a lot initially express interest in working on it as partners, but then they don't actually do anything.

If we can only become truly successful through failure, then experiencing failure on a high level is the most important step of the entire process to becoming a successful entrepreneur. It will lead to future knowledge and "ah hah" moments about why certain strategies/ideas don't work. This could be the reason most startups fail, because there is delusion playing a role somewhere in addition to the mere inexperience of the cofounders.

So how do I find an experienced mentor to help me fail with this delusion of mine?

Marius Kurgonas Visionary entrepreneur

September 4th, 2017

Steven Heron,

First - get into "overdeliver" state. Second - find at least 100 mentors. You can not expect to achieve something large scale with your business if in any other areas you aim small. Lastly, but not the least - make those mentors trust you fast by overdelivering on your short term promises. And sooner than you think you will need investment for your next big "google like" idea, and they will be willing to do it.

To achieve large scale - think large scale in all the aspects and chase any lead possible.


Ambi Moorthy Headed growth marketing and partner team to grow a SAAS product from 0 to 200,000 users in a year.

Last updated on September 3rd, 2017

Hi Steven, you have a very interesting perspective about failure, here is my take on this,

1) Why not study failure instead of experiencing it?

Since you mentioned Google, I'm assuming that your idea is in the tech space. There is no scarcity of failure in the tech space, few companies are started and closed in a flash. There are enough case studies that you can find on websites like: and

I strongly believe that there is enough stories out there from which you draw parallel and develop a mental model and reflect deeply about their failures.

2) A true mentor enables success but does not set you up for failure :)

Entrepreneurs seek out mentors to navigate through a difficult phase and someone who has walked the talk. So seek a mentor who has experienced failure at the early stages of her / his career and study how they worked their way though tough times.

Good luck, Steven!

PS: The smartest of people also fail, but they fail fast and learn from the mistakes of other entrepreneurs.

Rob Ph.D. Founder and CEO: Global Leadership Initiatives

September 3rd, 2017

Hi Steven,

I am out and about - so typing this on my iPhone.

It seems to me that it's not so much failure you need but Design Thinking? Check Heidi Neck's new book on Entrepreneuship - esp her chapter on Desigb Thinking. Your idea should start with empathy then move to ideation- from there to prototyping- and then on to testing and iteration - that way you detect potential shortfalls before they are too big to alter.

Hope this helps...


Adin S. Inventor & Founder (Home Boxing & Fitness Training)

September 4th, 2017

I see what ya did there.