Interesting idea here!
I second Rob's thoughts about meeting up with existing group sponsors; it's the only way to figure out how best to approach the entire platform and all associated efforts.
But let me share my experience, having been a sponsor and organizer of two Meetup groups myself:
>> INBOUND MARKETING PROFESSIONALS - New York City
- Sponsored by Galileo Tech Media: http://galileotechmedia.com/
1. The group supplies a steady stream of prospective clients and partners. It provides its sponsor with a great way to meet all sorts of new contacts who might be in need of marketing support themselves or be connected with someone who does -- either immediately, or at some point down the line. It provides a friendly forum to initiate business relationships and build solid trust. It has been a major source of incoming leads for the firm.
2. New York City is quite obviously an enormous, crowded market. Differentiation from all of the other active groups here is key. Recruiting additional sponsors could take this group to a whole new level; you could potentially provide value by enabling the group to connect with other companies interested in teaming up to host much larger events at marquee venues in the city.
3. Go to an upcoming event. The group has its next session planned on Tuesday, September 27: http://www.meetup.com/Inbound/events/233967595/.
4. Galileo covers all charges associated with running events for the group.
>> KUALA LUMPUR MARKETING MEETUP - Kuala Lumpur, Malaysia:
- Sponsored by Binary.com: https://www.binary.com/en/careers.html
1. In this case, Kuala Lumpur Marketing Meetup serves primarily as a recruitment channel for its sponsor, helping Binary.com to connect with prospective candidates to fill its many open staff positions.
2. Malaysia is an interesting market. The existing job sites tend to deliver a high volume of unqualified candidates; it's difficult to use traditional channels to connect with the type of sharp, self-motivated professionals who have proven to perform best at Binary.com. So the main purpose of sponsorship is to enable the company to connect with top-of-the-line marketers and IT professionals, who are most likely to succeed as staff members for the company. You could provide value by introducing Binary.com to additional groups and other opportunities that help serve its recruitment needs.
3. I can provide any additional info that you need, including contact details for the HR manager at Binary.com.
4. Binary.com covers all charges associated with running events for the group.
I'll shoot you a private message with the contact details of my business partner in New York, Joseph McElroy of Galileo Tech Media (https://www.linkedin.com/in/josephmcelroy); you guys should DEFINITELY connect, especially since you're both based in NYC.
Hope this helps!