Focus groups

How to find and screen focus group participants?


September 13th, 2016

We are conducting a focus group to validate a product idea. So far we have found plenty of participants through craigslist by offering a monetary reward. However, I'm afraid finding people through craigslist may skew our results. I was wondering if anyone here has done something similar or suggestion about how to find participants.

John II Entrepreneur - Technologist - Software Architect. The Code Wookie is focused on helping people get the most out of tech.

September 13th, 2016

My current day job has me working for a Market Research firm. While I am not a market researcher by trade, I know we engage without other firms that will bring together a statistically relevant group based on market demographics. These groups are often compensated to gain the time of qualified participants. If you want to start with something less expensive than a focus group, Survey Monkey includes the ability to acquire participants for a survey based on demographics. We often use this survey approach when doing concept testing for other companies.

Hope this is of some help.