I understand this space is crowded but there are few quality players in the market. How to find one? How do they price? What is the accepted email delivery rate?
I am looking to build a niche custom B2B contact list for our marketing campaign and not something that everyone is using today. LinkedIn perhaps can help but getting contact information and profile view is tough?
Any other consideration I should have prior to creating an email list.
Understand that using a list like you suggest (for email delivery) violates the CAN-SPAM act and you could quickly lose your email hosting provider as well as face individual lawsuits for UCE (unsolicited commercial email). There's one in every list who aggressively files suit against spammers. The CAN-SPAM act specifically calls out the prohibition on scraping contact email, including when it's listed in a directory or on a company's web site. It's worse for broadcast faxes. Depending on the state in which you live and where your email provider is located, you may face higher or lower fines when complaints are lodged. Direct mail and telemarketing are pretty much your only options for contacting businesses who have not solicited you for information about your product or service. I highly recommend you reconsider your campaign tactics! Depending on the integrity of the list broker, you may find that there is fine print prohibiting use of email addresses or fax numbers to contact people you don't have an existing relationship with. It is also illegal for list brokers to develop lists by scraping email addresses from directories and web sites.
The only other suggestion I have if you're looking for a targeted email list is to co-market with someone with whom your target audience is already a customer. For example if there is an industry magazine they all read, you may be able to buy a targeted email message and be able to send an ad to those subscribers who have not opted to block third-party advertisements from the magazine. Tread lightly because the fines for misuse of email are high, especially if you can be identified.
How do spammers get away with it you might ask? They burn their accounts soon after sending and are perpetually on the run from investigators. If you're a legitimate business, you will never advertise with UCE.
Linked in is certainly one option. I would use some of the freely available databases out there. If your target market has an association look for a directory of sites that are your targets. An email list is fairly straightforward to build. Setup a landing page with a lead magnet that addresses a customer need.
Hope that helps
As a founder of one of the companies in this crowded space (www.toofr.com) I'll try not to be too self-serving while answering this question..
List-building comes in two flavors: full-service, and DIY. Full-service is like Zoominfo, DiscoverOrg, IDM.. you give them parameters (titles, company size, industry, etc) and they give you complete lists. It's more expensive and yields a higher bounce rate but it saves you time.
DIY is more like Toofr (and www.hunter.com, www.findthatlead.com, etc). You might use an assistant or scraping tool to get lead names and companies from a website, LinkedIn, or any other source under the sun, and then these tools help you append the email addresses.
For B2B, especially enterprise or small target lists, the DIY approach is best. It's lower volume, higher quality, and can be less expensive than the full-service approach even when you factor in the scraping costs.
Hope that helps!
You need a good list company. Here is a link to the highest rated in the industry. We use Exact Data. https://www.nextmark.com/media-sales/data-card-quality-report/
Alternatively, if you want to build a list yourself, we also use eGrabber. It gets profiles from Linked In and appends them with other public data. It allows you to do an automated process of harvesting LI data based on wide profiles.
Do not even try to do it yourself- you will get into trouble and waste time not doing the biz you know -and you will waste a HUGE amount of resources
The cost will be about $5000 for a top flight vendor depending on the number of names you want - that arse certified and double opt in.Also have them handle the mailing the bounces-etc
You can try Kompass & fundoodata.com
Hi Sharique, 1st had the opportunity to successfully use both toofr (hi Ryan..) and findthatlead in the past and would recommend them.
2nd, as they both require expertise and resources to run, there are additional options that may be more relevant for you.
You can reach out to me in private should you want some more feedback/ tips
I would like to join. Please tell me how.
You can submit a detailed question to www.askwonder.com.
We are working on a marketing automation solution which helps you build such lists and let's you nurture via automated campaigns through e-mails and social media. So we address similar challenges, and believe in building your own lists vs. buying them. Not sure which marketing software you're currently using, but in general there are many ways to reach your audience and keep them engaged. Typically, through your campaigns, you should create landing pages, take part in discussions online, provide advice, try to become a contributor in your field of expertise, utilize social media channels and surveys; yes this takes some time investment but it'll help target the right customers. You can advertise on social media sites and use google adwords to expand your reach and get interested parties to signup, with or without a double-opt in process. When customers opt-in you can send e-mails to them as long as you offer a way to unsubscribe; you should always include unsubscribe link and your company information in the e-mails.